1. Beefed Up.
- Author
-
Dickey, Jack and Saporito, Bill
- Subjects
HAMBURGERS ,FAST food restaurants ,CHAIN restaurants ,ORGANIZATIONAL performance - Abstract
The article discusses the business performance of various fast food restaurants whose central food item is the hamburger, focusing on the performance of smaller chains versus the largest established chains. Topics include the restaurants McDonald's, Burger King, Shake Shack, and Five Guys; the way newer chains have built on the idea of a superior burger with better ingredients or flavor; and a discussion of the cultural significance of burgers in the U.S.
- Published
- 2015