1. Supermarkets lose market share in fresh, frozen categories.
- Author
-
Hamstra, Mark
- Subjects
MARKET share ,GROCERY shopping ,SUPERMARKETS ,FROZEN fruit ,PREPARED foods ,ONLINE shopping ,FROZEN foods ,CONSUMPTION (Economics) - Abstract
According to year-end reports from 210 Analytics and Circana, traditional supermarkets have lost market share in fresh and frozen categories over the past three years. This is due to the inflation of prices, which has led consumers to shop at other value-focused retailers, search for the best deals, and switch stores altogether. In terms of specific categories, frozen fruit sales have increased, while meat and seafood sales have struggled. Additionally, traditional supermarkets have lost market share in produce categories, but deli prepared foods have shown gains. [Extracted from the article]
- Published
- 2024