PLMA: Private brands uphold market share despite pandemic.

Last year, private-label dollar sales totaled $158.8 billion, up 11.6% from $142.3 billion in 2019, according to PLMA's 2021 Private Label Yearbook, released Tuesday. Supermarkets experience private-label rebound By retail channel, supermarkets saw the biggest gain in store-brand dollar sales for 2020, up 13.2% to $73.1 billion from $64.6 billion in 2019. Private brands tallied double-digit sales growth and strong unit volume in 2020 as the COVID-19 pandemic hoisted grocery sales, yet store-brand market share held steady as national brands kept pace, the Private Label Manufacturers Association (PLMA). [Extracted from the article]