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The article discusses the supermarket apparel industry in Great Britain as of October 2013. Topics include the high street retailers, the strategies used by supermarkets for the apparel industry, and how companies keep their position such as harsh marketing strategies and online distribution channels. Information regarding economic recession, fast fashion model, and online retail is provided.

The article presents product launches in the personal care industry as of August 2012. Feel Good Factor Wellbeing has introduced its Kalya Revive Energy Roll-On in Great Britain. Eos Cosmeticos has extended its line of Eos Bioliquid Hand Soap in Brazil. A study identified blend, honey and vanilla as the top three fragrances of body care launched in Asia Pacific from June 2011 to May 2012.

The article presents a case study which examines the environmentally-friendly marketing approach of ABInBev to its Stella Artois lager brand in Great Britain. ABInBev launches the "Recyclage Deluxe" campaign which taps into consumers' increasing ethical and environmental concerns. The eco-focused campaign is said to be a model for other mass market consumer package goods (CPG) brands.

The article presents a case study of Aviva's marketing campaign Tell Us Your Story in Great Britain. The company's marketing campaign was launched in June 2010 aimed at reengaging customers with the insurance and long term savings market amidst the challenging economic environment. Moreover, Aviva successfully reignited the sector and further strengthen its position as industry leader.

The article offers information on marketing skills and future trade planning of the world's third largest grocery retailer Tesco PLC. Reportedly, the third quarter results of Tesco reveal a slowdown of sales in Great Britain, and thus on the occasion of Christmas, the grocer has implemented a double Clubcard points campaign, and mailed out vouchers intended for Quarter one 2010 in advance. Moreover, Tesco is also planning to build its strong international value in markets of Asia and Europe.

The article provides information on the significant fall in sales experienced by Heineken in Great Britain for the year 2008. It relates that the firm will be conducting a major re-assessment to cut back its costs. In addition, it affirms that the company needs to become cost effective while retaining its market position in order to maintain its consumers.

The article features the business operation and marketing strategy of Molson Coors Brewing Co. in Great Britain. It provides an overview of the business background and financial status of Molson Coors. It highlights the Project Eve of the company that is designed to increase the sales of its beer among women. It notes that the expansion of female market share aims to address the worsening market trade of beer. It cites that women in Great Britain only account for 14% of beer sales.

The article presents a company profile for J Sainsbury PLC as considered the third largest chain of supermarkets in Great Britain. It highlights the company's business subsidiary including Sainsbury's supermarkets, convenience stores, and Internet-based home delivery shopping service as well as the Sainsbury Bank. It discusses the Q1 trading update focusing on Sainsbury Supermarkets Ltd.'s sales and marketing strategy, consumer marketing, and business condition.

The article presents a case study of the Pot Noodle Co. which retained its growth through a series of innovative marketing campaigns despite the wide-spread negativity. It notes that the Pot Noodle Co. became successful due to its exotic formula and a sole noodle brand in Great Britain during its inception in 1970's until it went out of favor in the following decades as people perceived it as being unhealthy. It further discusses the $20 million marketing campaign of the Pot Noodle Co.

Focuses on the branding and marketing strategy of Nestlé's Yorkie chocolate in Great Britain, which targets men. Revamp of the brand; Advertisements for its products; Events sponsored by Yorkie as part of the relaunch of its products; Success of its advertising campaign.

Presents a case study focusing on the global marketing campaigns for Diet Coke, particularly in Great Britain to illustrate how the soft drink brand has repositioned itself in order to appeal to men as well as women. Features of the Diet Coke campaign in Great Britain created by VCCP, Vizeum and Universal McCann; Transition of the marketing campaign in Spain, France and U.S. to target men and women; Response of male consumers to the brand.

Reports developments related to financial services industry in Great Britain. Lawsuit filed by New York Attorney General Eliot Spitzer against Marsh & McLennan Cos. Inc., alleging that it steered unsuspecting clients to insurers with whom it had lucrative payoff agreements; Decision of ING Group NV to exit the individual life reinsurance business as part of its ongoing strategy to focus on core business; Total amount of aggregate claims payments expected by Zurich Financial Services.

The article offers updates on the marketing strategies of beverage firms. Agribusiness firm Cargill Inc. had launched its first natural tabletop sweetener, Truvia, as part of its expansion in the sugar subsitute market in Great Britain. Coffee chain Starbucks Corp. had launched its mobile payment system for its stores throughout the U.S.

The article provides analysis on the launch of the Barclaycard Freedom loyalty program in Great Britain in 2010. The author notes that the said program is the first in the country to offer point-of-sale redemption. The author perceives that shows rising popularity of personalization as a marketing tool among card insurers. However, the author assesses that by targeting a small group with a specific offer, loyalty programs allow to achieve stronger forms of engagement than they might otherwise.

The article discusses the launch of Buzz, a branded perfume developed by the periodical "The Sun" in Great Britain. It states that the perfume was created by fragrance specialist Roja Dove which is sold at 59 pounds at Harrods. It also states that the periodical uses scent based marketing techniques, employed Clear Channel to post scented billboard advertisements opposite to Harrods and gives free samples of the perfume to raise awareness and capture the attention of shoppers.

The article reports on the collaboration between fuel retailer Shell UK Oil Products Ltd. and food retailer Waitrose Ltd. in Great Britain. It is stated that the move would allow Shell to trial the convenience products of Waitrose at its service centers. It notes that the trial would let Waitrose expand its market footprint but could also damage its brand image. It also mentions that Shell would benefit from the trial as motorists would be attracted to the renowned quality of Waitrose brands.

The article focuses on the implication of the short-term remuneration strategies to the banks in Great Britain. It notes that the country's bonus culture is symptomatic of a shorter term approach to banking that has led to inefficient systems integration policies. It points out that the banks can learn from practices abroad where the longer term strategies nurtured a culture of stability and greater process efficiency.

The article reports on the four percent deflation of the value sales of Tesco due to its grocer's strategy, which aims to enhance value credentials and boost volume sales growth in Great Britain. The author states that the 2.5% retailer's like-for-like growth has been the weakest performance of the company in the seven weeks to January 10. However, its strategy which is intended to counteract the growth of discounters, is likely to see value growth slow and margins come under intense pressure.

The article reports on the plan of the Bank of Ireland to close down its Bristol & West subsidiary in Great Britain. The author states that the initiative aims to reduce the company's exposure to the UK mortgage market and redirect its focus on the domestic Irish market. In addition, the long-term strategy of the bank is to focus on the provision of banking products within its domestic market.

The article reports on the launching of the Salaam Halal insurance on Moneysupermarket.com in Great Britain. The author states that the initiative provides Muslims and non-Muslims the opportunity to compare prices of Shariah-compliant motor insurance products with existing conventional alternatives. In addition, the listing allows Moneysupermarket.com to further diversify its offering in an increasingly competitive space.

The article reports on the plan of fast food chain KFC to shift its packaging materials to paper wrappers to reduce 1,400 tons of waste in its UK and Ireland stores. The author states that the scheme is expected to save 2,000 tons of packaging annually. In addition, it can also save on costs and boost the company's credentials, which is continuing to be a key battleground in 2009.

The article reports on the redesigning of the ketchup label of H. J. Heinz Co. to raise the product's connection with tomatoes and quality ingredients in Great Britain. The author states that the initiative aims to boost the product's appeal to increasingly health-conscious consumers. The author emphasizes that the repositioning initiative of the company can help it compete against cheaper alternatives.

The article reports on the plans of United Biscuits UK to expand its McCoy's crisp brand with the addition of McCoy's Twisted in February. The author states that the limited edition release adds an essence of chili to its classic salt and vinegar flavored crisps. In addition, the initiative aims to cater the consumer desires to have new and unique taste experiences in snacks.

The article offers information on the move undertaken by newspaper companies to address its declining profits in Great Britain. Due to the decreasing revenue and rising competitive pressure, newspapers used new technological systems to boost workflow efficiencies, curb operational expenditure and expand service portfolios.

The article reports on the accusations of British Gas Business (BGB) by its competitors of using unfair sales tactics and an aggressive sales campaign in Great Britain. The said accusations may prevent small and medium sized enterprises from switching energy suppliers. In addition, the company has been accused in taking a predatory approach to retain small business customers and winning market share.

The article discusses the innovative offerings of commercial credit cards to fuel card providers in Great Britain. The growth of commercial cards has recently been stronger than fuel cards. The author claims that in order to counter this threat, oil companies must follow suit and expand their card functionality. Oil companies need to increase the flexibility of their fuel cards so that they offer a wider range of benefits such as multi-retailer loyalty programs.

The article focuses on the effort of private banks to attract wealth female clients as their number continues to increase in Great Britain. To catch the attention of female clients, banks are employing innovative, client-centric methods that will appeal to this group. Moreover, banks are investing in events, products and services to catch and retain valuable female clients.

The article reports on the increasing involvement of the business intelligence (BI) market for small-to medium-sized businesses (SMBs) in Great Britain. BI vendors have been slowly unveiling new initiates and solutions for SMBs since 2007, in an aim to capture a share of the market. Included in the activity is the offering of software as a service by BI to the sector, which allows these companies to start small with BI and benefit from hosted solutions that are less costly to deploy.

The article reports on the plan of Asda Group Ltd. to takeover Sainsbury PLC in Great Britain. According to the author, the move of Asda provides them an opportunity to promote its competitive agenda. The planned consolidation between Asda and Sainsbury would allow the creation of a virtual monopoly to rival Tesco PLC.

The article reports that Great Britain-based Premier Foods Inc. has launched Branston Beans that has captured 20% share of the baked bean market in just 10 months after its launch. Considering the growing popularity of Branston, Heinz Co. has decided to enhance the tomato content of its beans to 33% from 27%. Marketing strategy of Premier Foods threats the popularity of Heinz and helps to improve its market share.

The article reports on the need for Vodafone Group PLC to both diversify and converge in the telecommunications industry in Great Britain. Industry observers recommends consolidation of products while extending marketing range to cope up with the company's huge losses. However, the losses were much anticipated, which is mainly due to its acquisition of Mannesmann AG in 2000.

This article reports that the future looks bright for Islamic mortgages in Great Britain. A number of regulatory obstacles are set to be corrected in the near future as both lenders and the British government work towards regulatory change, allowing Islamic mortgages to become increasingly competitive with conventional mortgages. It is predicted that the British Islamic mortgage market will grow at an average of 47 percent per year to reach GBP1.4 billion in gross advances by 2009, as more mainstream lenders realize its untapped potential. The removal of double Stamp Duty which previously made Islamic mortgages too expensive has in part been the catalyst for more mainstream lenders such as HSBC and Lloyds TSB to become involved in these products. This also demonstrates a strong belief in the market's growth potential.

The article reports on the criticism of the Health Select Committee of the pharmaceutical industry's business practices and procedures in Great Britain. The criticism were based on the findings of its reports consisting 126 pages of recommendations and conclusions. In its recommendations, it calls for the industry to report any inappropriate marketing practices to the Medicines and Healthcare Products Regulatory Agency and also added that independent clinical trials be registered.

The article reports on the launch of a new advertisement by U.S.-based brewer Coors Brewing Co. to promote a premium brand image for Coors Fine Light among young adult males drinkers in Great Britain. Coors aims to tap the emerging demands of young males which is a good start for the Coors Fine Light. In connection with its campaign, the company will sponsor Sky Sports' coverage of the U.S. Super Bowl and National Football League games.

Reports that beverage company Interbrew SA is launching a promotional campaign for the introduction of its lager beer brand Castlemaine to higher bracket consumers in Great Britain. Major objectives of the promotional campaign; Target consumers; Promotional materials used in the campaign.

Reports that Gene Logic Inc. has established Gene Logic Ltd., a wholly owned subsidiary based in Great Britain that will improve and facilitate sales, marketing and customer support in Europe. Market penetration of the company; Strategy of the company in promoting its products and services; Company operations.

Reports on the launching of the long-term advertising campaigns of British Gas Energy company in Great Britain. Retention of loyal customers; Enhancement on the marketing strategies of the firm; Improvement on the quality of service.

The article reports on the sales performance of pear cider drink in Great Britain. Nielsen Media Research found that the sales of the product reached 46.0 million British pounds sterling in 2009 which implies a significance increase compared to 2007. Moreover, the success of the product was driven by its updated image which aims to attract younger drinkers.

In this article the author discusses the strategic plan of Greggs PLC, a bakery chain in Great Britain. The author notes that the move is shrewd as it gives competitive prices for the value-conscious consumer. The author adds that the plan will provide alternative offers from other competing companies which are expanding to other markets. Also discussed is the flexibility of operators for this new store formats and opening hours.

The article reports on Cadbury PLC's relaunched products and their new packaging which include Curly Wurly, Fudge, Chomp and Freddo bars in Great Britain. It states that the products' features came from the company's styling in the 1970s and 1980s. It mentions that it is the company's strategy to draw parents to purchase those products knowing that the recession has made consumers to long for the products of their youth.

The article reports on J Sainsbury PLC, the third largest supermarket in Great Britain, and its effort in gaining more market shares. It states that the company has revealed a 7.8 percent increase in its like-for-like sales. It mentions that the company also announced its plan to raise about 445 million euros for its purpose to further increase its market share gains.

The article provides information on the increase in sales of JD Weatherspoon despite the ongoing recession in Great Britain. It relates that the firm has announced a 6.5% rise in the sales of their products. In addition, it affirms that the achievement in sales can be attributed to the firm's extensive promotion of its food and beer commodities.

The article reports on the move of Britvic PLC in launching its juice product Juicy drench in Great Britain. It notes that the company is aiming to capitalize on consumer interest in the juice category. It mentions that drench was previously a water-only brand claiming to enhance mental performance. It stresses that the company is hoping to capture more of the market for healthy juices with its moved. However, it suggests that the company must be wary of diluting the value of the water brand.

The article focuses on the wavering retail energy market in Great Britain. It reveals that the culprit of the faltering sector is the failure of the Office of the Gas and Electricity Markets (Ofgem) to uphold market forces and competition. It suggests that the agency should impose an effective strategy other than enforcing competition because it is not sufficient in regulating the market.

The article reports on the launching of Quick Energy drink by Viva Beverages in late January in Great Britain. The author states that the beverage, which comes in 59ml servings is suitable for several consumer groups including night-shift workers, gym goers and students. The author emphasizes that the UK energy drink market will be worth GBP1.5 billion by 2012.

The article reports on the announcement made by United Biscuits UK, which states that they will be expanding their McCoy's crisp brand with the introduction of a new product called Twisted in February 2009. According to the article, the release of the commodity add an essence of chili to their classic salt and vinegar flavored crisps. In addition, it affirms that the act is prompted by consumers demands to have a new taste and experience of the product.

The article reports on the move of H.J. Heinz Co. to redesign its ketchup label with a focus on its connection with tomatoes and quality ingredients, in an aim to boost its appeal to consumers. According to the article, the act could also help the company prevent the mounting competition from other companies amidst the economic downturn. In addition, it affirms that the packaging of the product in a way that could attract consumers is vital in the process.

The article reports on the rebranding of the outlets of Pizza Hut to Pasta Hut to portray a healthier and more upscale image in Great Britain. The company plans to improve the nutritional value of existing items and adding a variety of new pasta dishes to its menu. It is said that the company faces the difficulty of attracting new customers and retaining its existing audience in re-positioning the brand.

The article reports on the launch of an Internet campaign by Warburtons Ltd. to promote its Seeded Batch variety in Great Britain. The campaign is based on a mini-drama set in an office, which reflects how the company's traditional marketing portfolio is evolving as it seeks to connect with consumers by turning a product into a brand experience. It targets women ages 35-64 and will be supported by on pack and online promotions, including the opportunity to win a trip to Venice, Italy.