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British Gas Business customer retention and sales strategies fueling competition debate.

Source :
MarketWatch: Energy; Aug2007, Vol. 6 Issue 8, p18-19, 2p
Publication Year :
2007

Abstract

The article reports on the accusations of British Gas Business (BGB) by its competitors of using unfair sales tactics and an aggressive sales campaign in Great Britain. The said accusations may prevent small and medium sized enterprises from switching energy suppliers. In addition, the company has been accused in taking a predatory approach to retain small business customers and winning market share.

Details

Language :
English
Volume :
6
Issue :
8
Database :
Complementary Index
Journal :
MarketWatch: Energy
Publication Type :
Report
Accession number :
26046191