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British Gas Business customer retention and sales strategies fueling competition debate.
- Source :
- MarketWatch: Energy; Aug2007, Vol. 6 Issue 8, p18-19, 2p
- Publication Year :
- 2007
-
Abstract
- The article reports on the accusations of British Gas Business (BGB) by its competitors of using unfair sales tactics and an aggressive sales campaign in Great Britain. The said accusations may prevent small and medium sized enterprises from switching energy suppliers. In addition, the company has been accused in taking a predatory approach to retain small business customers and winning market share.
- Subjects :
- CUSTOMER relations
MARKETING strategy
GAS industry
Subjects
Details
- Language :
- English
- Volume :
- 6
- Issue :
- 8
- Database :
- Complementary Index
- Journal :
- MarketWatch: Energy
- Publication Type :
- Report
- Accession number :
- 26046191