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Your search keyword '"Business-to-business advertising -- Case studies"' showing total 4 results
Start Over Descriptor "Business-to-business advertising -- Case studies" Publisher mach 1 business media, llc
4 results on '"Business-to-business advertising -- Case studies"'

1. Sales tool for synergists

Author

Everett, Martin

Subjects
Marketing -- Methods, Cooperative advertising -- Case studies, Industrial suppliers -- Advertising, Business-to-business advertising -- Case studies
Abstract

SALES TOOL FOR SYNERGISTS If timing is the key to sales, that explains why cooperative advertising is popping up all over the business scene--often in unexpected places. Fickle consumers, shifting […]

Published
1986

2. Taking a cut at advertising; Capewell ads have teeth!

Author

MacCormac, Kenneth W.

Subjects
Business-to-business advertising -- Case studies, Hardware industry -- Advertising, Capewell Manufacturing Co. -- Advertising, Marquis-Bennet Associates Inc. -- Contracts
Abstract

TAKING A CUT AT ADVERTISING CAPEWELL ADS HAVE TEETH! How does a century-old manufacturing company in conservative New England shape a new corporate image and increase saw blade sales in […]

Published
1986

3. Avoiding hi-tech clutter; how Allen-Bradley stands out from the crowd

Author

Spademan, Rob

Subjects
Business-to-business advertising -- Case studies, Allen-Bradley Company Inc. -- Advertising
Abstract

AVOIDING HI-TECH CLUTTER HOW ALLEN-BRADLEY STANDS OUT FROM THE CROWD Hi-tech industrial product advertising is facing the clutter factor formerly reserved for consumer products. In addition, customers are looking for […]

Published
1986

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