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The article presents an interview with Robin Roberts and Diane Sawyer, anchor of American Broadcasting Co.'s "Good Morning America," television show. Topics discussed include what do they remember most about their early time together on GMA, how nervous was Robin about making the big leap from sports journalism to news, and Robin's battling of cancer in front of an audience of millions.

The article presents an oral history of the sports blog and website Deadspin of the media company Gawker Media, focusing on the website's development and reporting of stories not initially covered by mainstream sports journalism. Topics include the April 29, 2008 appearance of Deadspin's founder Will Leitch on the television program "Costas Now," a hoax involving a fictitious girlfriend of the football player Manti T'eo, and Deadspin's business strategy.

But Bleacher Report and Sports Illustrated have taken different approaches to their promotional efforts, a divergence that reflects how publishers have used their sportsbook affiliations to deepen their brand identity. For marketers, the scale and audience makeup of publishers are more important than whether they offer a gambling product or how they promote their betting offerings, said Brian Wieser, global president of business intelligence for GroupM. Online sports gambling has exploded in the U.S. since its legalization in 2018, putting savvy publishers in a position to profit off the $52.7 billion fans wagered on professional athletics in 2021, per data firm Morning Consult. [Extracted from the article]

The article focuses on Time, Inc.'s "Sports Illustrated" (SI) magazine and its website, SI.com. The importance of the website's real-time coverage of the 2004 Summer Olympics in Athens, Greece is discussed. SI.com's staff includes Paul Fichtenbaum, Mark Ford, Terry McDonnell, and Jeff Price. The success of the website has contributed to the overall brand image of SI. The history of the magazine is given. The Sports Illustrated Group also offers computer applications and a video on-demand channel.

Discusses the marketing style of Madison Square Garden Network (MSG). Incorporation of a mall of sports and entertainment marketing shops in one venue; Access to teams, events, live arena and things necessary for local marketing; Customization of a promotional package for local sports; Leadership of Bob Gutkowski; Representation of each business' best interest; Ability to stretch sponsor packages year-round.

WHAT'S NEXT FOR PORTFOLIO SCHOOLS Whether or not ad school is a worthy investment has long been a debate in the industry. Ray Smiling, creative director at Johannes Leonardo, said an ad school degree is not a "primary or necessary" factor for him when he's evaluating potential candidates. [Extracted from the article]

Features cable television station ESPN. History; Information on the type of sports covered by ESPN; Significance of ESPN to the development of sports; Role of ESPN in the transformation of football and basketball into bigger business.

Competition in the sports category is getting hotter, with the launch of Walt Disney Co.'s bimonthly ESPN .,Magazine just three months away. Time Inc.'s Sports Illustrated. the 3.3 million-circulation category [...]

A 2016 interview with veteran U.S. sportscaster Bob Costas is presented. Topics include the importance of the internet and social media to Olympics coverage, why everybody including medical experts and Olympic organizers has to have reasonable concerns on the Zika virus, and the extra precautions he is taking for the Rio Olympics after he had bout with viral conjunctivitis in the 2012 London Olympics.

A 2016 interview with John Miller, marketing chief of U.S. broadcaster NBC Olympics, is presented. Topics include the significant changes in the 2016 Olympics from a marketing perspective including the digital/social media component and the entertainment side, how the Zika virus is going to impact the amount of on-site marketing during the Olympics, and his favorite Olympic competitions including swimming, gymnastics and diving.

Reports on the plan of ESPN to launch ESPN Deportes Radio, a 24-hour Spanish-language sports radio network in Los Angeles, California established through a partnership with Lotus Communications and ABC Radio Networks. Sports programming and events that will be broadcast by the network; Distribution platform of ESPN Deportes for cross-promotion and advertising; Benefits of ESPN Deportes Radio to ABC Radio Network's Hispanic Advantage Network.

Focuses on the award received by the "Sports Illustrated" magazine in the Leisure Interests category of the National Magazine Awards held in New York on April 13, 2005. Efforts of the magazine to deliver an in-depth reporting of the sporting events and personalities; Improvements made by managing editor Terry McDonell in the concept of the magazine; Athletes featured in the Summer Olympics issue of the magazine.

Focuses on the "Snowboard Journal," a publication title acquired by Future Network USA through the formation of the group called Future Action Sports. Members of the group; Periodicals from which the group members were recruited; Other snowboard title that will be launched by the group.

The article focuses on the mass media industry company Vice Media. The company's expansion of its Website to provide online journalism and Internet videos on sports and food and cooking topics is examined. The company's ability to market Internet advertising for those ventures is discussed, and it is noted major advertisers including wireless telecommunication services firm AT&T, high technology industries firm Intel Corp. and Budweiser brand beer have become Vice advertisers.

The article recommends sports journalists and athletes that post comments on the microblogging website Twitter including the television personality Adam Schefter, the writer Buster Olney, and the basketball player Kevin Durant.

The article reports that sports journalists are increasingly publishing prose journalism online as of January 2013. Topics include the sports journalism startup company The Classical, the economic advantages and disadvantages of online and print publishing, and sports writers including Pete Beatty, Glenn Stout, and Bill Simmons.

The article looks at the Major League Baseball (MLB) sports league's cable television network, MLB Network, in advance of the fall 2012 season. It lists programs on the network, including "MLB Tonight," "The Rundown," and "Studio 42." It notes that some MLB Network content is available on its website as well as via microblogging service Twitter and online social networking service Facebook.

An interview is presented with Jeff Urban, a marketing executive at beverage company Gatorade and co-founder of a media platform designed for children that covers sports, called "The Whistle." Asked why he saw a need for sports coverage for children, he notes that regular sports programming frequently includes coverage of inappropriate topics such as athletes' and coaches' abusive behaviors. He also discusses where he expects to derive revenue, including advertisements and subscriptions.

An interview is presented with Ken Fuchs, an executive of the Internet industry firm Yahoo! Inc. who manages its Yahoo Sports operation. Fuchs states that Yahoo sports offers sports fans both services and sports journalism. He discusses Yahoo Sports efforts to make itself more interactive with sports fans. Fuchs expresses optimism about Yahoo! Inc. Chief Executive Officer (CEO) Scott Thompson.

An interview is presented with television and radio sports talk show host Jim Rome. Rome discusses his decision to leave the cable television network ESPN and join CBS Corp. He says he will have a program for CBS Sports and for the subscription television network Showtime. Rome says that using the social media Web site Twitter can be dangerous for athletes because of its immediacy.

The article presents statistics on a variety of topics, including the relative sales of food products with differing nutritional claims, the percentage of online job seekers who are already employed but seeking better jobs, and the most popular web sites for sports news coverage, as of February 2010.

The article presents statistics on a variety of topics, including the relative sales of food products with differing nutritional claims, the percentage of online job seekers who are already employed but seeking better jobs, and the most popular web sites for sports news coverage, as of February 2010.

The article focuses on the radio broadcasting company CBS Radio. In 2008-2009, the company launched radio stations in five different major U.S. markets devoted to the sports talk radio program format. CBS now owns 14 stations devoted to sports talk. An executive with the firm said that sports talk radio was a quick means to increase ratings at underperforming radio stations.

The article discusses Internet marketing by the National Hockey League (NHL). The league's Web site, NHL.com., enjoys high ratings compared to the sites of other professional sports leagues, in part because hockey receives less coverage in U.S. sports journalism. Hockey Internet videos are particularly popular, and the league has signed distribution agreements with video Web site companies including YouTube and Hulu.

The article focuses on Yahoo! Sports, the sports journalism division of Internet Web portal firm Yahoo! Inc. Yahoo! Sports drew more unique visitors during the 2009 National Collegiate Athletic Association (NCAA) basketball tournament than did its main rival ESPN.com. It also had a higher audience during the 2008 Olympics than did the Web site of NBC Sports, which broadcast the games.

The article focuses on "Sports Illustrated" senior National Football League writer Peter King. His "Monday Morning Quarterback" column, an exhaustive, weekly look at the major and minor events from the previous Sunday's NFL games, is mentioned. The column has become one of SI.com's signature franchises. The periodical's embrace of digital media is discussed. King has started to produce video for the site.

This article reports on the selection of former baseball player Tony Gwynn and former sports magazine editor Dave Morgan as editors at Internet service provider Yahoo! The company has also signed veteran jocks and columnists to serve as analysts, including former NBA star Steve Kerr. Analysts believe Yahoo! is expanding by necessity.

Reports on the debut presentation of The Fan, a sports radio station created through a local marketing agreement between James Crystal Radio and Foster Sports radio station in Miami, Florida on May 3, 2004. Competitors of the station; Plan for the station schedule and line-up.

Discusses the strategies of ESPN to recover its investment in airing the National Football League (NFL) and the National Basketball Association (NBA) games. Amount being paid by ESPN for the rights to broadcast NFL and NBA games; Issues surrounding the "Playmakers" program of ESPN; Comments from executive vice president of ESPN Ron Semaio.

Reports on the possibility of Major League Baseball expanding the number of divisional post-season playoff games in the future, but media buyers and executives at Fox Sports are not too keen about such a move, even though Fox enjoys higher-than-usual TV ratings in 2003. Household rating of Fox in its first three night of covering the League Championship; Reason media buyers believe ratings are up so high in the 2003 postseason; Comments from Brad Adgate of Horizon Media.

Reports on the Cheez-It Junior Sportscaster Bowl promotion of Keebler, a unit of Kellogg Co., through a partnership with ESPN anchor Chris Berman as of June 2, 2003. Target demographics of the promotion; Details of the promotional contest of Keebler; Decline in the sales of Keebler products for the year ending April 20, 2003.

Reports on the advantage of sports programming to the profitability of franchise for ESPN television network in the United States. List of sports that has been a profitable franchise for ESPN; Sports programs launched by other networks; Details on XOZ, a high-action sports magazine television program.

Focuses on the delay of `Sports Illustrated's' launch of `SI for Women,' and `Conde Nast Sports for Women.' How sports are being treated; Reference to the health book `Self'; Comments from publisher Suzanne Grimes.