Back to Search
Start Over
Cheez-It, Berman Cast Net for Sportscasters.
- Source :
-
Brandweek . 6/2/2003, Vol. 44 Issue 22, p10. 1/3p. 1 Color Photograph. - Publication Year :
- 2003
-
Abstract
- Reports on the Cheez-It Junior Sportscaster Bowl promotion of Keebler, a unit of Kellogg Co., through a partnership with ESPN anchor Chris Berman as of June 2, 2003. Target demographics of the promotion; Details of the promotional contest of Keebler; Decline in the sales of Keebler products for the year ending April 20, 2003.
- Subjects :
- *MARKETING
*BUSINESS partnerships
*SPORTS journalism
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 44
- Issue :
- 22
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 9986680