Gold Medal Moments.

Authors :: KATZ, A. J.
Source :: Adweek; 6/27/2016, Vol. 57 Issue 23, p9-9, 1p
Publication Year :: 2016
Abstract: A 2016 interview with John Miller, marketing chief of U.S. broadcaster NBC Olympics, is presented. Topics include the significant changes in the 2016 Olympics from a marketing perspective including the digital/social media component and the entertainment side, how the Zika virus is going to impact the amount of on-site marketing during the Olympics, and his favorite Olympic competitions including swimming, gymnastics and diving.