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In current research and industry practice, there are approaches to integrate stakeholders into the development of business models and marketing strategies, yet there is a lack of systematic exploration in this area. Addressing this gap, this paper pilots a social robot brand ecosystem that avails itself of the participative stakeholder involvement of BtB partners. [ABSTRACT FROM AUTHOR]

The article focuses on strategies emerging-market brands can use to overcome the negative impact of a weak country image on consumer perception. Topics include the effectiveness of various mitigation strategies such as store image versus corporate social engagement, the role of country of origin in consumer evaluations; insights gained from conjoint analysis across multiple studies; and highlighting store image as the most effective approach for improving brand perceptions in emerging markets.

The article focuses on the impact of virtual influencers on agile marketing, highlighting their advantages, challenges and implications. Topics include the benefits of virtual influencers such as cost-effectiveness and scalability; the challenges related to authenticity and ethical considerations; the transformative role of these influencers in brand messaging; and the study emphasizes the need for careful integration of virtual influencers in marketing strategies.

The article focuses on the negative impact of beauty filters on followers' perceptions of social media influencers, examining how these filters affect attitudes through perceived authenticity and deception. Topics include the relationship between filter usage and follower attitudes; the mediating roles of authenticity and deception; the effects of different types of filters on influencer credibility; and highlight the importance of genuine presentation in influencer marketing.

The article focuses on how aspect richness in online reviews affects movie box office revenue, with an emphasis on evaluating the quality of reviews. Topics include the relationship between aspect richness and review quality; the impact of aspect richness on sales performance, and how it influences the effects of review volume; valence and variance on revenue; and the importance of aspect richness in moderating sales outcomes and provides insights for marketing and review site management.

The article focuses on a systematic literature review of multisensory experiences and their impact on consumer decision-making. Topics include the identification of key theories and methodologies in multisensory research; the dominance of food contexts in current studies; and the proposed conceptual framework for understanding multisensory experiences. The review consolidates research trends and highlights future research directions, providing valuable insights for marketing practices.

The article offers information on how end users find meaning in their work through interactions with B2B brands, leading to deeper brand connections. Topics discussed include the role of work meaningfulness in shaping brand attachment; the interaction between end users and supplier firm brands; the influence of end users on brand perception and marketing strategies; and impact of end user-brand interactions on brand attachment and marketing strategies.

The article offers information on how consumer deliberation, or the decision to remove demand uncertainty before seeing the transaction price, affects channel coordination and marketing strategies in non-integrated distribution channels. Topics discussed include the impact of consumer deliberation on returns policies; the frequency of coupon issuance; and the investment in showrooming for new products.

The article offers information on how referrer characteristics influence the effectiveness of referral programs in a European fintech company. Topics discussed include the impact of demographic factors like age and subscription tier; the role of financial reliability in predicting referral behavior; and also mentions that the effect of usage frequency on the likelihood of customers making successful referrals.

We propose a revision to the Bass (1969) model that incorporates effects of income and population growth on market potential without adding parameters. Empirical results show significant improvements in model fit and one-step-ahead forecasts. Furthermore, the classic Bass model underestimates the coefficient of innovation and overestimates the coefficient of imitation. [ABSTRACT FROM AUTHOR]

The article focuses on how customer participation, service provider type (human vs. non-human), and role clarity affect blame attribution and emotional outcomes during service failures. Topics include the interaction between service provider type and customer role clarity in determining blame; the impact of customer participation on internal versus external attribution; and the emotional responses linked to these attribution patterns.

The article focuses on the development and validation of a new multidimensional consumer animosity scale, aiming to address limitations of previous measures. Topics include the creation of a comprehensive 5-dimensional scale; the psychometric testing and validation process; the implications for understanding consumer resistance and developing strategies to mitigate animosity; and provides a robust tool for measuring various aspects of consumer animosity.

The article focuses on how dark personality traits influence the intention to use dark internet memes, with humor styles and attitudes towards ridicule serving as mediating factors. Topics include the role of aggressive humor and katagelasticism in this relationship; the impact of social comparisons and Fear of Missing Out (FOMO) as moderators; the influence of the dark side of social media on these dynamics; and offers insights for managing online content and marketing strategies.

The article focuses on the impact of media attention on movie market signaling and performance, emphasizing how it mediates this relationship. Topics include the role of market signals in influencing consumer behavior and market performance; the effect of media attention as a mediator; the moderating role of cultural distance on this mediation; and offering strategic insights for improving movie marketing strategies.

The article focuses on developing a framework using the theory of consumption values (TCV) to better understand the role of representational and abstract images in marketing. Topics include characterizing these image types; reviewing existing literature on them; and proposing future research directions to explore their impact on consumer behavior. The framework generates propositions aimed at guiding both academic inquiry and practical applications in marketing strategies.

The article focuses on evaluating the effects of Singapore's 2019 advertising ban on sugar-sweetened beverages (SSBs) by examining changes in product formulation and market entry. Topics discussed include the reduction in average sugar content in newly launched beverages; the shift towards healthier products; and the impact on the entry probability of both high-sugar and low-sugar products in the market.

The article offers information on the gaps in financial services accessibility and inclusivity for LGBTQIA+ consumers in India. Topics discussed include the barriers faced by LGBTQIA+ individuals in accessing financial products; the lack of readiness and understanding within financial institutions; and also mentions about the need for more inclusive marketing and organizational policies.

The article focuses on developing a conceptual model to explain the success of B2B transformative marketing (TM) in disruptive business ecosystems and its impact on firm performance. Topics include the influence of business ecosystem orientation on TM success; the role of a firm's transformation readiness; and the effects of TM strategy and intensity on overall firm performance. This framework aims to address gaps in current research and guide future studies in the field.

The article focuses on developing a new scale to measure omnichannel customer experience (OCX) in the retail industry. Topics discussed include the conceptualization of OCX as a second-order construct with dimensions like integration and personalization; the methodology for scale development through data collection and validation; and the implications for optimizing retail operations to align with customer expectations for a seamless shopping experience.

The article offers information on the engagement effects of two endorsement strategies in sponsored influencer videos: product attribute description and usage experience sharing. Topics include the negative impact of product-focused endorsements on video shares; the curvilinear effect of usage experience sharing on engagement; and the role of influencer network quality in moderating these effects to enhance video performance.