Digital and Social Media Marketing: THE QUALITY OF ONLINE REVIEWS AND PRODUCT SALES: INVESTIGATING THE EFFECTS OF THE ASPECT RICHNESS.

The article focuses on how aspect richness in online reviews affects movie box office revenue, with an emphasis on evaluating the quality of reviews. Topics include the relationship between aspect richness and review quality; the impact of aspect richness on sales performance, and how it influences the effects of review volume; valence and variance on revenue; and the importance of aspect richness in moderating sales outcomes and provides insights for marketing and review site management.