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THE LOYALTY EFFECTS OF REFERRAL PROGRAMS: A DUAL-DIMENSION INVESTIGATION.

Authors :
Schwalbach, Christian
Kemper, Jan
Brettel, Malte
Source :
AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p759-762, 4p
Publication Year :
2024

Subjects

Subjects :
AFFILIATE programs (World Wide Web)
MARKETING strategy
WORD of mouth advertising

Details

Language :
English
ISSN :
10540806
Volume :
35
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
176134388

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Authors Abstract Subjects Details