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Reports on the victory of singer Madonna as the top celebrity who appeared in several magazine covers, according to the fourth annual yearend cover story survey of 'Advertising Age' magazine in 1990. Number of magazines in which Madonna appeared; Information on other celebrities who are included in the list; Career background of Madonna.

Presents the ranking of cover stories for August. Hot were President Bush's campaign and Woody Allen's love life; Next, Bosnian refugees, Bill Clinton, Mariyln Monroe; Last were Geena Davis, Senator Al Gore, and Ice-T; Details.

Offers a look at two new science fiction launches that will be launched in the fall of 1992. `Science Fiction Age'; Sci-Fi channel launch; Existing science fiction titles; What will be aired on the Sc--Fi channel; More.

Presents a monthly ranking of the popularity of various celebrities reflected by their appearance on the covers of more than 30 of the nation's leading publications. This month's winners are Bill Clinton and Al Gore; Other popular people include Ross Perot and Diana, Princess of Wales.

States that top dollars will always go to the most visible players, but media people are becoming more valuable to agencies. Results of an `Advertising Age'/Beta Research Corp. survey; Media buyers and planners claim that they are underpaid; Salaries are higher where the account managers and the creatives work; Some executives say media salaries are starting to shift; How paychecks are handled; Senior-level salaries; Mid-level salaries; Entry-level salaries.

Ranks celebrities' popularity as reflected by their appearance on the covers of more than 30 of the nation's leading publications. Diana, Princess of Whales; Prince Charles; President George Bush; H. Ross Perot; Michelle Pfeiffer; Tom Cruise; Nicole Kidman; Murphy Brown; Phil Donahue; More.

This article reports on the potential of hip-hop magazine Volume to grow its advertising page and circulation when it launches in the U.S. in September 1992. In the same way Rolling Stone rode rock 'n' roll to mainstream success, hip-hop may capitalize on rap music. Industry observers say Time Warner and Quincy Jones Entertainment's Volume could legitimize the growing category. But the real hurdle facing African American-oriented magazines targeting youths is convincing marketers of the value of the urban youth market, said Ken Smikles, president of the African American Marketing & Media Association.

The article discusses the plans of Revolving Media Inc. plans to turn airport baggage carousels into advertising vehicles in 1992. The company will unveil its new concept at the 64th American Association of Airport Executives Conference & Exhibition in Orlando, Florida.

The article reports on the plans of Drackett Co. to defend its contested ad claims for Drano Plus before the National Advertising Review Board in May 1992. Drackett's advertising for Drano Plus, liquid Drano's professional strength drain opener, has received much criticism. Rival Clorox Co. released laboratory data that found its professional strength Liquid-plumr outperformed Drano Plus.

The article ranks celebrities' popularity as reflected by their appearances on the covers of more than 30 of the leading publications in the U.S. for the month of May 1992. Actor Michael Douglas is at the top of the list earning seven points based on factors such as prominence of the photo and frequency of the publication. Performer Vanessa Williams tied with comedian Sam Kinison and former tennis professional Arthur Ashe.

The article reports on the decline in advertising pages among Asia/Pacific publications during 1991 despite advertising revenue increases. According to the LNA International Rome Report, advertising revenues rose 7.3 per cent as advertising pages fell 2.4 per cent. "Yazhou Zhoukan" experienced the biggest gain in revenue, with advertising sales up 33.1 per cent to $8.7 million.

The article reports on a study which shows that transit advertising is the most effective advertising medium in Romania. According to the study, 97 per cent of surveyed consumers claimed that they were aware of transit advertising and 91 per cent said that they remember the content of the advertisements. Some of the companies that have availed of transit advertising opportunities in the country are R.J. Reynolds Tobacco Co., Colgate-Palmolive Co. and PepsiCo.

This article reports on the popularity of celebrities based on their appearances on the covers of some U.S. publications as of April 1992. Two sports figures in trouble tied for attention on March magazine covers. Former heavyweight champion Mike Tyson, who topped February's ranking, tied with former basketball star Earvin Johnson. Coverage of Tyson's rape trial and conviction crowded magazines; some stories focused on his troubled childhood. Stories on Johnson, who is HIV positive, followed his advocacy of safe sex and AIDS awareness. Each earned 8 points on the Cover Story index.

The article reports that U.S.-based Stone Container Corp. is appealing a decision by the National Advertising Division of the Council of Better Business Bureaus Inc. against environmental claims on labels for its Yard Master lawn and refuse bags. The company has already produced reports proving that the bag is biodegradable when composted.

The article reports that former world heavyweight boxing champion Mike Tyson has appeared on more magazine covers than any other person in the U.S. in February 1992. Tyson has earned 12 points on the Cover Story index. In second place is Warren Beatty with 8.5 points and third is Annette Bening with four points.

This article presents ranking of celebrities' popularity as reflected by their appearances on the cover of leading publications in the U.S. as of February 1992. Actor Nick Nolte is the top celebrity for January. His roles in the motion pictures Prince of Tides and Cape Fear attracted the spotlight, bringing 8.5 points on the Cover Story index. Cover Story assigns point values to cover appearances based on factors such as publications' frequency and prominence of the photographs. Second with 8 points was Julia Roberts, who won the Cover Story recognition for 1991. Earvin Magic Johnson scored 7 points to tie for third place as he continued to speak about public awareness of AIDS. Michael Jackson also earned 7 points with attention surrounding his new album, Dangerous. Cover Story veteran Elizabeth Taylor placed fifth with 6 points. Sixth place went to former U.S. President John F. Kennedy, who garnered 5.5 points from attention surrounding Oliver Stone's film JFK. Seventh place goes to five celebrities: Annette Bening and Warren Beatty; Kevin Costner; Madonna; and Anita Hill. Rounding out the survey with 4 points each were the Persian Gulf War anniversary, Oprah Winfrey, Delta Burke, Pee-Wee Herman and Cher.

This article reports on the ruling of the National Advertising Division of the Council of Better Business Bureaus (NAD) regarding a complaint filed by Schering-Plough Health Care Products against the Micatin foot-care campaign of Johnson & Johnson's. According to NAD, the advertising claims of Johnson & Johnson's should be put in better perspective and a claim for a secondary use eliminated. The case was one of seven in the December 1991 report of NAD; all led the agency to request claims be modified or discontinued. A television spot by McCann-Erickson Worldwide claimed: If your athlete's foot would not go away, you can have more than athlete's foot; you can also have a secondary yeast infection...only Micatin cures both athlete's foot and secondary yeast infections with miconazole. Schering-Ploough, marketer of Tinactin, said there are no directions on the Micatin label for treating yeast infections and the U.S. Food and Drug Administration has not approved such a claim for over-the-counter drugs containing miconazole. NAD told Johnson & Johnson's to discontinue its yeast infection claim because it might confuse consumers.

The article reports that actress Julia Roberts was the most featured person on magazine covers in 1991. She topped the fifth annual Cover Story survey with appearances on more than 30 magazines. She led the late Michael Landon and Operation Desert Storm, which captured second and third places, respectively. The National Association of Theatre Owners named Roberts "Star of the Year," and "Premiere" magazine ranked her as Hollywood's most powerful woman. Roberts ended the year with 64 Cover Story points, topping the monthly survey twice.

Ranks celebrities' popularity as reflected by their appearances on the covers of leading publications in the United States. Earvin "Magic" Johnson; Jodie Foster; River Phoenix; Elizabeth Taylor; Spike Lee; Keanu Reeves; Michael Jackson.

Reports on the monthly ranking of celebrities' popularity as reflected by their appearances on the covers of various publications in the United States. Anita Hill and Clarence Thomas' cover stories for October 1991; Publicity surrounding Michelle Pfeiffer's role in the movie "Frankie and Johnny"; Ranking of Keanu Reeves and Jodie Foster.

Focuses on the modified claims of advertisers for the advertising campaign of their products reviewed by the National Advertising Division (NAD) Council of Better Business Bureaus. Claims of Abbott Laboratories for its dandruff shampoo campaign; Challenge against the campaign of Albany International Corp. for its garment insulation; Concern raised by NAD on a print advertisement for Toys 'R' Us.

Evaluates the advertising and circulation performance of several publications in the U.S. as of October 1991. 'People'; 'Entertainment Weekly'; 'Premiere.'

Focuses on a monthly ranking of celebrities' popularity as reflected by their appearance on the covers of the leading publications in the U.S. Rank of the cast of 'Beverly Hills 90210'; Actresses who won the second-place; List of celebrities on September's newsstands in 1991.

The article reports on the request of the U.S. National Advertising Division (NAD) of Better Business Bureaus to different companies to withdraw or modify advertisements in September 1991. American Greetings Corp. was challenged by NAD for its Forget Me Not line of greeting cards claim to the leading market share. Procter & Gamble Co., marketer of Comet, objected to a television spot comparing Soft Scrub liquid cleanser to that in a blue, white and red label can labeled powder cleanser. NAD questioned CosmeSearch's claim in a print advertisement that its body belt can help reduce fat, tone and firm skin.

Reports on the threat of several members of Bally Health & Tennis Corporation's Vertical Club to boycott advertisers on Health Club Media Networks. Reaction of consumers to the proliferation of place-based media; Growth of place-based media; Installation of boards in senior citizen centers across the U.S. by Senior Network; Plan of Minataur Promotions Enterprise to expand its Channel M network.

Reports on the ranking of former Mr. Olympia and actor Arnold Schwarzenegger as celebrity with the most magazine cover story appearance for the month of August 1991. Promotion for the film 'Terminator 2: Judgment Day'; Other celebrities with cover story appearance.

This article focuses on a review conducted by the National Advertising Division (NAD) of the Council of Better Business Bureaus on various advertising campaigns in the U.S. as of August 1991. Gateway Educational Products is revising its advertisement for "Hooked on Phonics" audiocassette reading program after NAD found that the advertisement could confuse consumers about its program's benefits. Other advertisements which were modified or discontinued include: Chesebrough-Pond's Vaseline Intensive Care Moisturizing Sunless Tanning Lotion created by McCann-Erickson Worldwide and the Florida Department of Citrus' advertisement for Florida Quality orange juice from Saatchi & Saatchi Advertising.

Presents the ranking of celebrities' popularity as of June 1991. Criteria for ranking; Points earned by actors Michael Landon and Wesley Snipes and actresses Madonna and Geena Davis.

Reveals the plan of Alpo Petfoods Inc. and Gillette Co. to defend contested advertising claims in two cases headed for the National Advertising Review Board in 1991. False advertising complaint of Kal Kan Foods against Alpo; Questions raised by S.C. Johnson & Son on the television and print advertisements of Gillette agency BBDO Worldwide Inc.; Findings of the National Advertising Division of the Council of Better Business Bureaus on the Gillette case.

This section presents a popularity ranking of celebrities as reflected by their appearances on the covers of several leading publications in the U.S. in 1991. Michael Landon topped Cover Story's May survey with 12 points. Bruce Willis earned 10 points for the No. 2 spot with his film Hudson Hawk. Third place with 8 points went to Susan Sarandon who stars in the summer film Thelma & Louise. Julia Roberts, Madonna and Chynna Phillips tied for fourth place with 7.5 points. Kevin Costner and Vice President Dan Quayle tied for seventh place with 6 points.

This article presents the result of a survey conducted by Advertising Age's Euromarketing newsletter on advertising assignments in Europe. According to the survey, about $1.4 billion in major pan-European advertising assignments were made in 1990. As multinational advertisers consolidated spending, 106 accounts worth at least $3 million each moved during the year. Seventy-nine were new-business assignments. DDB Needham Worldwide Co. gained the largest dollar amount--$161 million--from 13 accounts. Second-biggest winner was Ogilvy & Mather Ltd. with $111 million in billings from six accounts, followed by J. Walter Thompson Co. with $107 million for six accounts and Lintas: Worldwide with $106 million for nine accounts. More than $840 million in pan-European business was assigned for accounts worth at least $10 million each.

Cites celebrities who appeared on the cover of leading publications in the United States. Nancy Reagan; Kevin Costner; Ted Kennedy; Michael Landon; Reba McEntire; Oprah Winfrey; Julia Roberts; Michael J. Fox; Jodie Foster; Delta Burke.

Reports on the dispute over the recommendations from the National Advertising Division of the Council of Better Business Bureaus regarding Geo. A. Hormel & Company's ad claims for Micro Cup Hearty soups. Ads which were withdrawn or modified; Details of the soup tests conducted by Hormel.

This article focuses on the cases related to advertising in the U.S. The National Advertising Division (NAD) of the Council of Better Business Bureaus found that the claims of Orville Redenbacher's Light Microwave popcorn for fat and calorie levels were exaggerated. The television and radio spots and box label claimed the product has less than half the fat and fewer calories than competitor Pop Secret Light. In the case between Nestle Foods Corp. and Mrs. Fields, Nestle provided information showing the number of cookies made with Nestle Toll House morsels exceeded the number with Mrs. Fields chips. NAD requested substantiation for a packing freshness superiority claim and a claim in print advertising to food brokers that the product target a unique premium niche in the marketplace.

The article presents information on the result of Cover Story, a monthly ranking of the popularity of celebrities as reflected by their appearances on different U.S. publications in 1991. The survey assigns points values to cover appearances based on such factors as prominence of the photo and frequency of the publication. Actor-director Kevin Costner scored 12.5 points in the Cover Story survey to capture first place. Magazine editors also devoted Jodie Foster, hyping her latest psychothriller, The Silence of the Lambs. She finished second with 9.5 points. Robert DeNiro and Val Kilmer tied for sixth with 5 points each.

The article reports that Iraqi leader Saddam Hussein topped a ranking of celebrities often featured in magazine covers, according to a survey conducted by Cover Story in the United States. The magazine editors gave substantial cover space to President George Bush who is third in ranking. Actress Julia Roberts ranked second place. Other top-ranking celebrities in the survey include: Lucille Ball and Desi Arnaz, Cybill Shepherd, Kim Basinger, Steve Martin, Vanna White, Tyne Daly and Oprah Winfrey.

This article reports that the television advertisements of Texaco for its System 3 gasolines has sparked action from the National Advertising Division (NAD) of the Council of Better Business Bureaus. The U.S. advertising industry's self-regulatory arm in its January 1991 report said that Texaco's engine-cleaning claims should be put in better perspective. The commercials created by Campbell-Mithun-Esty showed a BMW test run on six national gasolines and concluded that only the Texaco System 3 can remove engine deposits problems other brands left behind. Rival Chevron USA questioned the claims and said that it inaccurately implied only System 3 passed the BMW Keep Clean Test. NAD said the claims should be supported by data gathered through actual use. The article also presents advertisements that were withdrawn or modified in six of the nine cases resolved in January 1991. INSET: NAD sees decrease..

Ranks the celebrities' popularity as reflected by their appearances on the covers of leading publications in the U.S. George Bush, Saddam Hussein; Roseanne Barr; Robert DeNiro; Cher.

Presents an update on advertising claims modified or discontinued in the U.S. as of January 14, 1991. Review of the advertising of Johnson Controls about its recycled plastic containers; Objection to the claims of General Mills for its Bisquick Shake n' Pour pancake mixes; Claims of Taylor Made Golf Co. for its golf clubs.

Provides a ranking of celebrities' popularity for the month of November 1990 based on their appearances on the covers of the leading publications in the U.S. Score of singer Cher; Rank of actress Winona Ryder; Number of points received by country music performer Judds.

Reports on the popularity of several celebrities based on their appearances on the covers of magazines. Princess Caroline of Monaco; Delta Burke; Oprah Winfrey.

The article focuses on issues raised by the National Advertising Division (NAD) of the Council of Better Business Bureaus on the direct mail promotion for Sprint Dial 1 basic rates and Sprint Plus discount rates of US Sprint Communications. The division agreed that Sprint had substantiated advertising claims for its Foncard service. AT&T Corp. challenge Sprint's direct mail and airline-ticket folder promotions created by Devon Direct Marketing and Advertising. NAD required that savings claims be limited to comparing Sprint's basic rates with AT&:T's basic interstate service.

Focuses on the issue of obscenity among men's magazines in the U.S. Percentage of decline in the ad pages of 'Playboy'; Circulation of 'Penthouse' from Penthouse International; Background on the national debate over obscenity.

The article ranks celebrities' popularity as reflected by their appearances on the covers of more than 30 of the United States' leading publications during the month of September 1990. Iraqi leader Saddam Hussein shared the top spot with his adversaries, American soldiers. Reporters and editors turned their attention to the living conditions of U.S. GIs stationed in the Middle East. Other personalities given substantial space by editors include U.S. President George Bush, actress Elizabeth Taylor and actor Mel Gibson.

Reports on complaints about Archer Daniels Midland Co.'s television campaign for gasoline containing grain-based ethanol in the U.S. Review of consumer complaints by the Council of Better Business Bureaus' National Advertising Division (NAD); American Petroleum Institute's concern on whether the company can prove a statement concerning the health dangers of other gasoline additives; Other advertising campaigns discontinued or modified by NAD.

Reports on advertising campaigns in the U.S. that were either discontinued or modified by the Council of Better Business Bureaus Inc.'s National Advertising Division. Archer Daniels Midland Co.'s TV commercial for gasoline containing grain-based alcohol; Martin Industries Inc.'s magazine advertisements and dealer brochures for factory-built fireplaces; Cub Cadet's low tractor promotion.

Offers a look at the advertising and circulation performance of several publications that focus on Afro-Americans in the U.S. as of September 1990. 'American Vision,' from Warwick Communications; 'Black Health,' from Altair and Maynard Communications; 'Career Focus,' from Communications Publishing Group; 'Emerge,' from Emerge Inc.

Provides an overview of complaints against several advertisements filed at the National Advertising Division of the Council of Better Business Bureaus in the U.S. Allegations of Coca-Cola Co. against Pepsi; Speculations on the television advertisement of Lewis Galoob Inc.; Controversies on the advertisement of Goodyear Tire & Rubber Co.

The article reports on the ranking of celebrities' popularity who posed for the covers of leading publications in the United States. Madonna ranked at the top spot followed by "Dick Tracy" co-star, Warren Beatty. The ranking among celebrities was based on the prominence of the photos and frequency of publications. Other celebrities included in the list are Tom Cruise, Arnold Schwarzenegger, Bill Cosby, Roseanne Barr, Sammy Davis Jr. and Denzel Washington.

Reports on the increase in the number of magazines and special editions serving older consumers in the United States. Estimated number of older people in the U.S.; "McCall" silver edition; Total circulation of "Modern Maturity," the American Association of Retired Persons monthly magazine.