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NARB to hear Hormel dispute.

Authors :
Kelly, Janice
Source :
Advertising Age. 5/6/1991, Vol. 62 Issue 19, p46-46. 2/5p.
Publication Year :
1991

Abstract

Reports on the dispute over the recommendations from the National Advertising Division of the Council of Better Business Bureaus regarding Geo. A. Hormel & Company's ad claims for Micro Cup Hearty soups. Ads which were withdrawn or modified; Details of the soup tests conducted by Hormel.

Subjects

Subjects :
*ADVERTISING
*SOUPS
*MARKETING

Details

Language :
English
ISSN :
00018899
Volume :
62
Issue :
19
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
10550562