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NAD dips into spaghetti sauce fight.

Authors :
Kelly, Janice
Source :
Advertising Age. 10/28/1991, Vol. 62 Issue 46, p24-24. 1/2p.
Publication Year :
1991

Abstract

Focuses on the modified claims of advertisers for the advertising campaign of their products reviewed by the National Advertising Division (NAD) Council of Better Business Bureaus. Claims of Abbott Laboratories for its dandruff shampoo campaign; Challenge against the campaign of Albany International Corp. for its garment insulation; Concern raised by NAD on a print advertisement for Toys 'R' Us.

Details

Language :
English
ISSN :
00018899
Volume :
62
Issue :
46
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
10549574