Reading system gets flunking grade from NAD.

This article focuses on a review conducted by the National Advertising Division (NAD) of the Council of Better Business Bureaus on various advertising campaigns in the U.S. as of August 1991. Gateway Educational Products is revising its advertisement for "Hooked on Phonics" audiocassette reading program after NAD found that the advertisement could confuse consumers about its program's benefits. Other advertisements which were modified or discontinued include: Chesebrough-Pond's Vaseline Intensive Care Moisturizing Sunless Tanning Lotion created by McCann-Erickson Worldwide and the Florida Department of Citrus' advertisement for Florida Quality orange juice from Saatchi & Saatchi Advertising.