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The article examines how physical therapists (PTs) and physical therapist assistants (PTAs) can raise the profile of the profession through media. Topics discussed include view of Ben Fung, chief operating officer of UpDoc Inc. and chief financial officer of Recharge: Modern Health & Fitness, on the skills of PTs that lend themselves to successfully working with the media, and remarks from fellow American Physical Therapy Association (APTA) Media Corps member Carrie Pagliano.

The article focuses on the Alan Jones, an Australian radio broadcaster maintained a degree of authority from the fear of politicians. It mentions that Australia's ‘national conversation will be different and poorer without Alan Jones on radio every morning; and also mentions the enduring presence of Jones leaves the sociologist and media analyst with a puzzle.

The article offers suggestions for musicians to attract fans and media. It mentions public relation (PR) assets compiled into an electronic press kit (EPK) are essential for any artist or musician who wants to get media attention and high-quality photos of band that can use for promotion. It also mentions various forms of media that feature artists like is a great place to start and also practice speaking in sound bites.

The article offers information on the publicity for genetically modified organisms (GMOs), and mentions how the biotechnology (biotech) industry influences the media. It discusses the story revealed by Monica Eng of radio station WBEZ about the move of agrichemical company Monsanto Co., paying professor Bruce Chassy at the University of Illinois to promote GMOs. It states that the industry focuses on taming controversies involving GMOs.

The article discusses the launching of capital campaign with an ‘earned media’ strategy. Topics include, personalization of the campaign through introductory meetings; transformation in the live of students, faculty and researchers by capital campaign; & measurement of earned media is helpful in monitor true reach versus potential reach of a published or reported story.

The article talks about the public relation practitioners creating professional organization, being a professional in business communication, qualifying on levels that includes knowledge, skills, quality and ethics and public relations as a profession after the advent of mass media. It talks about the practice of professional communication, adjusting in environments, having professional knowledge, quality of work and communication by ethical standards.

The article reports on the success of the Illinois Insurance Marketplace (IIM) in promoting the Patient Protection and Affordable Care Act (PPACA) to state residents in spite of widespread political opposition, which was reflected in the high PPACA enrollment for 2014. Topics covered include the role of the "Get Covered Illinois" campaign in the IIM's success, the hurdles to promoting PPACA, and the suggestions on how to promote healthcare through marketing.

The author stresses the importance of media to inform the public about the state of health care service in Great Britain.

The article offers information on public relations (PR) industry associated with crisis management and media campaigns to use stories in the ecosystem. It mentions that PR is focused on the intersection of digital media and marketing. It offers information on the medi monitoring and media measurement. It mentions that PR is more apparent for business.

Several letters to the editor are presented in response to the article "Business of News: Leave Your Comfort Zone" by Tim Gallagher in the July 2016 issue.