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The Magic In Appleā€™s Devices? The Heart.

Authors :
CARR, DAVID
Source :
New York Times. 9/15/2014, Vol. 163 Issue 56625, pB1-B4. 2p. 1 Black and White Photograph.
Publication Year :
2014

Abstract

The article discusses the implications of technology company Apple's unveiling of new iPhone smartphones, a the Apple Watch smartwatch, and a mobile payment system in terms of the company's reputation. Topics addressed include the media's positive reaction to Apple's unveiling of the products, consumers' personal connections to Apple products, and the strategies of former Apple chief executive Steve Jobs.

Details

Language :
English
ISSN :
03624331
Volume :
163
Issue :
56625
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
98199614