Fuel your capital campaign with an 'earned media' strategy: Target the right news outlets, engage with them over the long term, and track results for success.

The article discusses the launching of capital campaign with an ‘earned media’ strategy. Topics include, personalization of the campaign through introductory meetings; transformation in the live of students, faculty and researchers by capital campaign; & measurement of earned media is helpful in monitor true reach versus potential reach of a published or reported story.