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When PR Persuasion Meets Return on Investment: The power of PROI.
- Source :
-
Communication World . Oct2016, p1-1. 1p. - Publication Year :
- 2016
-
Abstract
- The article offers information on public relations (PR) industry associated with crisis management and media campaigns to use stories in the ecosystem. It mentions that PR is focused on the intersection of digital media and marketing. It offers information on the medi monitoring and media measurement. It mentions that PR is more apparent for business.
- Subjects :
- *PUBLIC relations
*CRISIS management
*MASS media
*DIGITAL media
*ECOSYSTEM dynamics
Subjects
Details
- Language :
- English
- ISSN :
- 07447612
- Database :
- Academic Search Index
- Journal :
- Communication World
- Publication Type :
- Periodical
- Accession number :
- 119920458