Search

The article presents a calendar of events in New York from May to September 2006. There will be a reading of the book "Possible Side Effects: True Stories," by Augusten Burroughs. A bam rhythm and blues festival will be held at MetroTech Commons in Brooklyn, New York City. On June 8, 15, 22 and 29, a dance party will be spiced up with a collection of hip-hop's legendary turntablists.

Reports on the advertising strategy used to promote the launching of the political book "The Great Divide," by John Sperling.

The article lists the new scholarly books released under different categories including Praetorian: The Rise and Fall of Rome's Imperial Bodyguard by Guy de la Bedoyere under classical, Everyday Law in Russia by KathrynHendley under Law, and God in Captivity: The Rise of Faith-Based Prison Ministries in the Age of Mass Incarceration under Religion.

The article presents an exploration into the role of self-marketing in authoring academic literature. It is suggested that once a book is completed, aggressive promotion by the author is necessary to ensure its success. Several tips are given to assist in book promotion, including using Internet channels such as blogging and forums, collaborating with the book's publishing publicity department, and lecturing on the subject with the book itself as a resource. The importance of establishing visibility and networking connections with book promotions is stressed.

The article describes the creation of the fake biotechnology firm Nextgencode, which was developed by HarperCollins Publishers to promote the book "Next," by Michael Crichton. The thriller book is about genetic research, and the publishing company is hopeful that this advertising technique, along with online and print ads, will increase interest in the book.

The article focuses on the plan of the Penguin Young Readers Group of Pearson PLC to launch a major marketing campaign for the dystopian young-adult novel "Legend," by Marie Lu.

The article offers news briefs in Vancouver, British Columbia including the promotion of author Madeleine Thien's novel "Dogs at the Perimeter" on May 25, the Hey Day fair in West Vancouver on May 28, and the schedule for farmers markets from May to October 2011.

The article reports that Kavita Ramdya launches her new book "Bollywood Weddings" that features bridal outfits worn by Bollywood stars at their weddings and examines differrent outfits by Indian American brides at the Mint Leaf restaurant in India, with highlights on fashion show "Maya."

The article reports that some of the friends of journalist David Halberstam are planning to organize a tour in the U.S. to promote his book "The Coldest Winter: America and the Korean War." The friends include Joan Didion, Bob Woodward, Anna Quindlen and Samantha Power. The tour will begin on September 25, 2007 and will end on October 15, 2007. Halberstam died in a car accident on April 23, 2007.

The article presents a calendar of events in New York City from May 25 to June 7, 2006. There will be a discussion and signing by Sean Wilsey on his book "Oh the Glory of It All" on May 25. Rachael Sage will perform her music release "The Blistering Sun" on May 26. On June 7, there will be a music performance by Katie Melua on "Piece By Piece."

Reports on the move of the advertiser of the book "A Wedding in December," by Anita Shreve to ship free copies to several inns in the U.S.

Reports on the advertising plan of publisher Random House for the book "Eldest," by Christopher Paolini.

Reports that Steven Gaines' recent book, "The Sky's the Limit: Passion and Property in Manhattan," was invited to a countrywide meeting of the real estate firm, Prudential Douglas Elliman, to talk and to sign books, after he depicted the industry as a sausage factory.

Comments on the demand of the Council on American-Islamic Relations (CAIR) for an apology from the U.S. National Review regarding the book "The Life and Religion of Mohammed." Information on the book; Opposition of CAIR on the advertising description of the book; Background on sins committed by Mohammed that was included in the book.

Announces the schedule of a series of appearances to be made by writer Robert Davolt in promoting his book, "Painfully Obvious: An Irreverent and Unauthorized Manual for Leather/SM," in San Francisco, California.

Deals with the publicity campaign for a book on the experiences of U.S. Senator Hillary Rodham Clinton in the White House.

Focuses on an advertising campaign to promote the book 'Everything's Eventual,' by Stephen King.

Focuses on the move taken by author David Horowitz to ask several colleges to print an advertisement about reparations for slavery to draw attention to his book `The Death of the Civil Rights Movement.' Aim of the move; Colleges that responded to the request.

Reports on the problems that author Jonathan Tropper has found with marketing his debut work 'Plan B' over the Internet. How he used electronic mail to market his book to attract attention to his book; His hiring of an online marketing company and the backlash that resulted from the company's promotion activities; The drop in sales that the book has experienced.

Discusses the use of cooperative advertising allowances by United States online bookseller Amazon.com. The practice as an indication of Amazon's power in the US book industry; Considerations and their costs; Company executives' justification of the program; Publishers' responses; Details of the cooperative advertising program.

Reports on the radio advertising of the book `I Was Amelia Earhart,' by Jane Mendelsohn. Inclusion of the book in `The Wall Street Journal' newspaper's list of booksellers.

Reports the vigorous promotional campaign launched by publishers Random House Inc. in conjunction with leading book stores on eve of the release of the book titled `My American Journey,' by retired General Colin L. Powell. Popularity of General Po well among US masses; Anticipated sale of the book by Random House; General various book tours.

Comments on blurbing, which has become popular among many authors. Description of blurbing; Author's views on blurbing; Why so many authors use blurbs; Difficulty involved in blurbing; Information on some books which use blurbs.