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Believe It or Not, Fake Biotech Firm Is Key Marketing Ploy for Crichton Novel.
- Source :
-
Wall Street Journal - Eastern Edition . 11/16/2006, Vol. 248 Issue 117, pB1-B2. 2p. 2 Color Photographs, 2 Black and White Photographs. - Publication Year :
- 2006
-
Abstract
- The article describes the creation of the fake biotechnology firm Nextgencode, which was developed by HarperCollins Publishers to promote the book "Next," by Michael Crichton. The thriller book is about genetic research, and the publishing company is hopeful that this advertising technique, along with online and print ads, will increase interest in the book.
- Subjects :
- *BOOK advertising
*PUBLISHING
*ADVERTISING campaigns
*SUSPENSE fiction
Subjects
Details
- Language :
- English
- ISSN :
- 00999660
- Volume :
- 248
- Issue :
- 117
- Database :
- Academic Search Index
- Journal :
- Wall Street Journal - Eastern Edition
- Publication Type :
- News
- Accession number :
- 23096043