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Penguin Puts Marketing Muscle Behind 'Legend,' a Dystopian Debut.

Authors :
Chai, Barbara
Source :
Wall Street Journal - Eastern Edition. 8/1/2011, Vol. 258 Issue 26, pB4. 0p.
Publication Year :
2011

Abstract

The article focuses on the plan of the Penguin Young Readers Group of Pearson PLC to launch a major marketing campaign for the dystopian young-adult novel "Legend," by Marie Lu.

Subjects

Subjects :
*BOOK advertising

Details

Language :
English
ISSN :
00999660
Volume :
258
Issue :
26
Database :
Academic Search Index
Journal :
Wall Street Journal - Eastern Edition
Publication Type :
News
Accession number :
64146181

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