1. Stephanie Linnartz: Bets on an Underdog.
- Author
-
ASPAN, MARIA
- Subjects
WOMEN chief executive officers ,STRATEGIC planning ,CORPORATE growth ,SPORTSWEAR industry ,CUSTOMER loyalty programs ,ADVERTISING endorsements - Abstract
The article features Stephanie Linnartz, chief executive officer (CEO) of sportswear company Under Armour. It discusses the decision of Linnartz to leave her post as president of hotel chain Marriott International to take the job at Under Armour. It reports the struggle of Under Armour to grow sales or profits and highlights growth strategy set up by Linnartz that included the launch of a UA Rewards program to build connections with customers, re-assignment of endorsement deals, and expansions.
- Published
- 2023