Björn Borg grew 44% in Germany in Q3.

In the third quarter of 2024, Swedish sportswear brand Björn Borg experienced an 8.8% increase in net sales, with significant growth in the Footwear and Sports Apparel categories at 29% and 25%, respectively. The company reported a gross profit margin of 52.1%, with operating profit increasing by 2.8%. Björn Borg's own e-commerce saw a 32% growth rate, while the German market stood out with a 44% year-on-year growth. CEO Henrik Bunge highlighted the positive development in Germany as a key growth market for the company. [Extracted from the article]