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Nike's Master Craftsman.
- Source :
- Fortune; Dec2015, Vol. 172 Issue 7, p94-102, 8p, 5 Color Photographs, 3 Graphs
- Publication Year :
- 2015
-
Abstract
- The article profiles Mark Parker, a sneaker designer and the chief executive officer (CEO) of the sportswear firm Nike who has been named Businessperson of the Year in 2015 by "Fortune" magazine. Under Parker's leadership since 2006, the firm has doubled revenues and profits and experienced a sixfold increase in its stock price. Nike Chairman Phil Knight plans to ask Parker to succeed him in 2016. Topics include product development, Parker's leadership style, technology, and marketing.
- Subjects :
- CHIEF executive officers
SPORTSWEAR industry
LEADERSHIP
Subjects
Details
- Language :
- English
- ISSN :
- 00158259
- Volume :
- 172
- Issue :
- 7
- Database :
- Complementary Index
- Journal :
- Fortune
- Publication Type :
- Periodical
- Accession number :
- 110951378