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The article presents an interview with author Walter Lippmann. He discusses role of public opinion that changed American policy on Vietnam war and his book "The Phantom Public" which argued about public opinion. He mentions advertisement of cigarettes that raises question concerning relation between social policy and public opinion. He also mentions the extent to which public opinion has become synonymous with public relations.

This article discusses the efforts of Phillip Morris International Inc. (PMI) to grow its business following its spinoff from Altria Group Inc. The work of PMI chief executive Louis Camilleri to improve the public image of the company and ensure the growth of the company is explored. Debates about Camilleri's claims regarding ethics in cigarette marketing centering on the behavior of Philip Morris in Indonesia are considered.

The article looks at how advertisements in "Discover" magazine between 1980 and 2006 reveal a radically changing world. According to the article, the advertisements demonstrate the evolution of technology, social mores, and attitudes toward health. The article discusses computer networks, the World Wide Web, cigarette advertising, how "Discover" changed when it was acquired by Walt Disney Company in 1991, and awareness of environmental issues such as global warming.

Presents a speech by John Seffrin, CEO of American Cancer Society, delivered at San Francisco, California on March 2, 2004. Cigarette advertising in the U.S.; Information on the Framework Convention on Tobacco Control treaty of the World Health Organization; Increase in the smoking rate among teenagers in the U.S.

The article focuses on cigarette advertising. Smoking can cause cancer as well as heart and respiratory diseases. Yet each year the tobacco companies spend $2.6 billion on advertising, accounting for 9 percent of all magazine advertising and 1 percent of newspaper advertising. The issue of whether publishers should as a matter of consistency and social conscience refuse to accept such ads is a serious one. In the book "Two-Faced Press?" Tom Goldstein, discusses the need for regulation versus the dangers of censorship; the public's health versus the public's right to know; and the tensions within the corporate culture.

This article focuses on the airing of the program "Smoke Screen," on television advertising of cigarette industry by ABC. Within weeks of the broadcast on February 28,1994, Congressional hearings were under way to explore the program's central charge: that tobacco companies deliberately fine-tune nicotine levels to keep millions of Americans addicted to cigarettes. In addition, the media disparaging of "Smoke Screen" was done without the benefit of tens of thousands of pages of internal Philip Morris documents turned over to ABC during the lawsuit and returned after the settlement, when all case records were sealed and a gag order imposed. INSET: Comments, by D.Z..

The article presents news briefs for the week of June 28, 1969. Particular attention is given to the domestic and foreign policies of the U.S. Article topics include political, social, and economic segregation in the U.S., the House Ways and Means Committee's acceptance of U.S. president Richard Nixon's tardy tax package, the reappointment of California Mayor Sam Yorty, Everett McKinley Dirksen's Newspaper Preservation Act, as well as legislation on cigarette advertising.

The article presents news briefs for the week of April 10, 1965. Particular attention is given to the domestic and foreign policies of the U.S. Article topics include the House Un-American Activities Committee's investigation into the Ku Klux Klan, agriculture in the Southern U.S., a billion dollar foreign aid package by the U.S. Senate, the psychological exams given by the State Department, as well as the Federal Trade Commission's desire to put cancer warnings on cigarette advertising.

This article offers world news briefs for the week of May 9, 1964. The civil rights efforts of the Chester Committee For Freedom Now, in Chester, Pennsylvania, are discussed. Battles between the U.S. Federal Power Commission and various facets of the U.S. gas industry, over gas prices, are discussed. The reaction of cigarette advertisers to the U.S. Surgeon General's warnings about the product is discussed.

The article focuses on developments related to the cigarette industry in the U.S. as of September 1953. It highlights the decline in cigarette consumption despite the increase in tobacco companies' advertising budgets. The author says the prices of stocks of the country's five major tobacco companies rose faster than the Standard and Poor's stock index. The financial performance of the tobacco companies is also discussed.

The most desperate copywriters in the advertising business are those who have to write about cigarettes. Tests have shown that hardly anyone can distinguish one brand of cigarette from another. A few years ago there was a lively campaign advertising Old Gold cigarettes. It was hugely successful for a while, because it gave the public a chance to play a game. The customer did not merely read about the cigarette. He played a part. The theme was that, blindfolded, one could distinguish an Old Gold from other cigarettes. Everywhere people tied handkerchiefs over their eyes while they took puffs of Chesterfields, Old Golds, Luckies and Camels.

The article reveals how small-town newspapers are becoming increasingly attractive to a number of buyers as shown with the way Gannett Co., the largest newspaper owner in the U.S., has been buying them despite dire predictions on the fate of the industry with the coming of televisions (TV). One reason is the banning of cigarette advertising on TV which increased newspaper advertising by 20% in 1971. It describes how Gannett Co. has been buying outside big metropolitan areas to avoid head-on competition with big newspapers. INSET: The Sunday 'supps' are doing super.

The article discusses the forms of competition such as videocassettes and pay-television (TV) that pose a threat to networks in the U.S. in 1971. It states the decline in the advertising revenues of networks in January and February as a result of a ban on cigarette commercials. The decisions of the Federal Communications Commission (FCC) to allow cable operators to offer advertising and create their own programs reportedly increased the threat of cable-TV. Also noted is the effort of the networks to reduce the cost of delivering programs to the audience.

The article discusses how the ban on cigarette advertising on television and radio to take effect on January 2, 1971 will affect the performance and marketing strategies of the U.S. cigarette industry. Aside from the ban, the industry has been faced with other issues including the incriminating label on every cigarette package, rising state and federal cigarette taxes and the smoking-and-cancer scare. To address the advertising ban, cigarette manufacturer R. J. Reynolds plans to start sponsorship of sports events and increase its sales force.

The author comments on factors legislators lack the intent to ban cigarettes in the U.S. The author mentions that lawmakers, the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC) only ban cigarette advertising because it contributed much to the economy. He adds that it accounts for one percent of the gross national product (GNP), contributed half to federal and local taxes, and supports 85,000 manufacturing workers, 1,200,00 retailers and 700,000 farm families.

The article reports on the complaints brought by the U.S. Federal Trade Commission (FTC) against R. J. Reynolds Tobacco Co. and Philip Morris and Co. It relates the publication of the article "Cigarette Ad Fact and Fiction" in the July 1942 issue of "Reader's Digest." FTC charged the two companies of false and misleading advertising of cigarettes and smoking tobaccos.

The article reports on the uncertainty of cigarette manufacturers on ways to market their products more effectively in the U.S. in 1981. The manufacturers restore their advertising strategies to segment customers based on are, sex, and geography. Meanwhile, primary producers strengthen their backing for special promotions. It aims to mention and promote brands on television (TV) and in news columns.

The article reports an increase in sales posted by U.S. tobacco companies despite the scare over cigarettes and health in 1962. Sales rose to roughly 7-billion U.S. dollars during the year, over 90 percent of sales come from cigarettes. The top brand is American Tobacco Company's Pall Mall, followed by Camel and Winston. The factors which contributed to the increase in sales include innovation and advertising campaigns.

The article profiles George Washington Hill, president of cigarette producer American Tobacco Company as of 1933. Topics mentioned include the history of the Lucky Strikes brand, the advertising campaign Hill designed in conjunction with the candy industry, and a description of his character and personal history.

The article discusses and evaluates a short-time marketing campaign and merchandising effort by the R.J. Reynolds Tobacco Company to market its new humidor cigarette pack for Camel brand cigarettes. The business strategy of the company to take such a huge risk with a known product during economic depression is highlighted.

The article discusses the probable ban on television and radio advertising of cigarette and tobacco. Marlboro is reportedly the only brand that is earning under Philip Morris, the fourth leading cigarette company coming after R. J. Reynolds, American Tobacco and Brown & Williamson. R. J. Reynold's major brands such as Winston, Salem and Camel are said to be losing sales pushing the company to cut back on Camel's promotion to support Winston and introduce Doral, a strategy commonly used in the industry. INSET: An irritant in the sales curves.

Presents information on an advertising campaign carried out by the manufacturers of Old Gold cigarettes. Impact of the advertising campaign on consumers of cigarettes; Comments on buying commodities by brands and advertising appeal; Tests to determine the ability of smokers to discriminate between cigarettes on the basis of olfactory and gustatory cues; Results of the tests indicates that smokers could not recognize brands on the basis of gustatory and olfactory cues; Impact of advertising and brand appeal on consumer behavior.

The article explains why Liggett & Myers Tobacco Co. introduced a new king-size cigarette and a brand name idea new to the cigarette segment. The cigarette company launched a tall version of the top-selling Chesterfield to capitalize on the growing popularity of the king-size smokes. King-size cigarettes are advertised as milder and have gained from talks about the ill-effects of smoking. The benefits of using the Chesterfield trademark for the king-size cigarettes are also noted.

The article focuses on the implication of the simple packaging of cigars in Australia. Topics include the government's proposal of plan plain packaging to make cigarettes less appealing as part of anti-smoking campaign, the changes in the Tobacco Advertising Prohibition Act 1992 which prevent online retailers from providing information on the cigars, and the conflict of interest between Australia and Dominican Republic considering how the tobacco trade contributed to Dominican economy.

The article features artist George Brown Petty the Fourth whose popularity zoomed with the ad series for Old Gold cigarettes that appeared in "Esquire" which offered a deluxe, spiral bound Petty Portfolio with 24 cartoons. He obtained a lucrative contract with Jantzen Knitting Mills and he captured 2 national accounts that catapulted him among the most visible, highly paid American illustrators. He was signed by Old Gold for a series that served as catalyst to defining the Petty Girl.

An essay concerning a mother's smoking is presented. It discusses the mainstreaming of smoking among women starting 1929 through an advertising campaign of the then American Tobacco Company. The author relates his experience being born to a mother who had been smoking at age twelve and died of lung cancer at age 66 and narrated how smoking had been a part of the story she wrote.

The article offers information on the marketing of tobacco products by targeting teenagers. It mentions that the Public Health Cigarette Smoking Act of 1969 banned all cigarette advertisements on American radio and television, but did not contain any restrictions on print advertisements. It also mentions that the agency issued a rule to restrict the sale and distribution of cigarettes to children and adolescents by limiting ads to a black-and-white and text-only format.

The article reports on the global leveraging of advertising by e-cigarette and vaping product manufacturers as of April 2014. Topics covered include the growth of the e-cigarette industry and its projected overtake of traditional cigarettes, and the marketing advantages of e-cigarettes over traditional cigarettes. Also mentioned is the need to advertise at the present time to establish market share before regulations are enacted.

The article focuses on the use of photographs and captions in advertisements as part of a marketing strategy. It says that illustrations and pictures are added by art directors after the management signed the marketing strategy. It cites several successful marketing campaigns that use photographs including one for MSNBC, another for the Marlboro cigarette, and one for BMW. It explains how the said strategy was inspired from the brain's left and right hemispheres capacity to process verbal and visual information, respectively. It mentions the commercials for Ford F-150 trucks which used more words that visuals.

The article discusses the idea and popularity of cowboy-themed advertisement campaign for the marketing of the Marlboro cigarette by tobacco company Philip Morris International Inc. in 1954. It informs about the contribution of Leo Burnett, an advertising executive in the making of the Marlboro Man campaign. The article mentions the everlasting image which that advertising campaign created in the minds of Marlboro consumers even after the campaign was called off air.

The article discusses the use of complex computer generated virtual reality environments in television advertisements. For the Djarum Mezzo cigarette ads, Sway Studios in Westwood, California believes that a commercial should not be good enough but perfect. It was John Kosinski who directed the whole storyboard and Robert Nederhorst who supervised the visual-effects.

Presents news briefs related to business in Europe as of May 2003. Challenges faced by telecom and cable Internet service providers from an electrical utility in Great Britain named Hydro-Electric; Discussion on global ban on cigarette advertising at the World Health Organization's annual meeting in Geneva, New York; Creation of high-tech business development opportunities during reconstruction of Eastern Europe.

Reports on the growth of anti-tobacco advertising in the U.S. Factors that contributed to the growth of anti-tobacco campaigns; Effect of cigarette smoking on youth; Number of states that had banned the sale of cigarettes in 1917; History of cigarette advertising on television; Details on the anti-tobacco campaigns of several states in the U.S.

Highlights the powerful influence of advertising in United States society. Critiques of ads by activist Jean Kilbourne; Messages of ads featuring women; Cigarette and alcohol advertising. INSETS: Glamorizing Violence, by Jean Kilbourne.;Selling Sex, by J.K.;Replacing Relationships, by J.K.;Keeping Quiet, by J.K.

This article focuses at how tobacco company R.J. Reynolds Tobacco Co. is hoping that a redesign of traditional cigarette packs will help differentiate the fading Winston brand. A year after the tobacco giants' $206 billion settlement agreement with the state attorneys general in 1998, a group of 20 frustrated brand developers and strategists huddled in a conference room at R.J. Reynolds Tobacco's headquarters in Winston-Salem, North Carolina. Three years and at least $200 million later-an analyst's guess, the number two tobacco giant is introducing a curved, crushproof plastic flask in limited national distribution this month.

Focuses on the use of children in advertising. Description of the documentary `Getting Older Younger'; Views of Angela Humphries, from a market research industry; Explanation on the contention that British politicians may fight cigarette advertising; Difficulty of advertising with cynicism since the sixties.

Examines Europe's increasingly stringent guidelines for cigarette advertising. Photographs of print advertisements by Lowe Howard-Spink; Collett Dickenson Pearce; Leo Burnett; Saatchi and Saatchi.

Describes the incongruity of sports stars showcasing their talents in front of cigarette ads. Consequences of the marriage of sports and cigarettes. Lists examples of various sports and their association with cigarette advertising. Cigarettes and lung cancer; Marketing; Strategies of the tobacco industry.

Cigarette ads are long gone from TV screens, and when the smoke from the latest battle clears, they may be out of print. Examines why, despite loud protests and formidable lobbying, the ban may actually help cigarette companies.

Presents several letters to the editor referencing articles and topics published in the previous issues of the journal. Appreciation of the article titled "A Very Different Constitution," by James Jackson Kilpatrick, published in the August 12 issue; Note on William A. Rusher's article titled "Memo on the New Left" published in the August 12 issue; View that the students need a charismatic leader with the conviction and dedication to unite them; Impact of banning cigarette advertising on the sale of cigarettes.

Presents an analysis of the performance of U.S. President Richard Nixon in his office. Comparison of Nixon's personality traits with other incumbents of the office; Reference to the U.S. Federal Communications Commission's proposed ban on cigarette advertising on radio and television; View that President Nixon is an organized man but is not dynamic enough; Review of Nixon's foreign affairs skills; Opinion of Nixon on the proposed withdrawal of troops from Vietnam.

The article focuses on the cigarette advertising in Great Britain that has emphasised the social benefits of smoking. It mentions that the demands of war, separation, anxiety, stress and boredom, gave smoking an added appeal; and smoking's benefits apparently included aiding concentration, helping to relax and calming nerves. It also mentions that tobacco companies, have offered special terms and suitable packaging for families and friends sending cigarettes to those in forces.

Reports on the whitewashing campaigns against cigarette and alcohol advertising billboards in the United States. Efforts of the government to keep cigarette and alcohol advertising out of minority neighborhoods; Initiatives of cities to ban cigarette and alcohol billboards; Direct action taken by whitewashers against tobacco companies; Whitewashers' wary of the motives of the billboard industry; Launch of anti-smoking campaigns using money from cigarette taxes in California; Establishment of voluntary limits on the number of cigarette and alcohol billboards.

Focuses on United States cigarette manufacturing companies' mass marketing campaigns with adolescents as the targeted group. Increased smoking among teenagers as a result of tobacco advertising; Focus of cigarette advertising in the mid-1920s on women; Launching of niche brands aimed at women in 1967; R.J. Reynolds' introduction of the cartoon character Joe Camel.

Discusses the advertising practices of United States tobacco companies in other countries. Use of a different set of standards than in the US; Manipulation of foreign advertising prohibitions; Use of so-called brand stretching and weak package warnings; Charge that such companies target teenagers; Example of Philip Morris; Popularity of smoking overseas; Expected increases in disease; Impact on women; Antismoking legislation pending.

Examines how teenagers are the prime target in the tobacco wars. Number of teens who start smoking each year; Focus to keep teenagers from starting to smoke; Reasons why kids smoke; How the young are being wooed by cigarette advertising; Suggestion that the most effective way to keep kids from smoking is to convince them that it is not cool.

Focuses on strategies used by cigarette companies to boost their sales in the U.S. Reference to the survey conducted by the Federal Trade Commission, on cigarette consumption and toxicity; Details of the advertising strategy used by American Tobacco; Battle among cigarette companies over low-tar cigarettes; Information on medical research done in Great Britain suggesting that smokers tend to give themselves the same dose of nicotine regardless of whether they smoke a weak or strong brand of cigarette.