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It's turmoil for cigarette admen.
- Source :
- BusinessWeek; 12/13/1969, Issue 2102, p82-84, 3p
- Publication Year :
- 1969
-
Abstract
- The article discusses the probable ban on television and radio advertising of cigarette and tobacco. Marlboro is reportedly the only brand that is earning under Philip Morris, the fourth leading cigarette company coming after R. J. Reynolds, American Tobacco and Brown & Williamson. R. J. Reynold's major brands such as Winston, Salem and Camel are said to be losing sales pushing the company to cut back on Camel's promotion to support Winston and introduce Doral, a strategy commonly used in the industry. INSET: An irritant in the sales curves.
- Subjects :
- TOBACCO advertising
CIGARETTE advertising
TELEVISION advertising
RADIO advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 2102
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 55873810