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The article highlights Dolly Parton's Imagination Library program mailing over 200 million free books globally, and discusses its reach to children from birth to age 5, the inclusion of books by Northwest authors, and the process for registering children.

This article deals with the marketing campaign surrounding the release of the book Harry Potter and the Goblet of Fire in 2000. The books was a best seller, with nearly 8 million copies selling in 48 hours in the U.S. alone. The plots written by Scottish author J. K. Rowling captivated children everywhere. However, hype played a role in the popularity of the book. With contests, theme parties and giveaways, conditions were positive for the marketing of the book. Publisher Scholastic Inc. mixed in-store promotions with a few carefully placed advertisements to create a sense of celebration. It heightened the tension by keeping the title of the book jacket under wraps almost until the last minute, even forcing booksellers to sign secrecy agreements.

Presents an article about a tour for the promotion of the book "Last Call," by K. L. Cook in the U.S. Book prize received by the author for his work; Interest of elementary students at a school in Mobile, Alabama on his reading of passages from the book; Inability of writers to conduct book tours; Complaints of writers regarding the tours.

Discusses trends in promotion of books in the publishing industry as of September 2000. Significance of book tours in the publicity of books by emerging writers; Challenge regarding the placement of fiction writers on television talk shows; Role of Web sites in targeting books to specific audiences.

The article provides information on "The Horn Book Magazine's" Publishers' Previews, an advertising supplement that gives participating publishers a chance to each highlight a book from its current list.

Presents an excerpt from the book `Truth, Lies & Advertising: The Art of Account Planning.'

Reports on the contents of the book `Another One Bites the Grass,' by Simon Anholt. Problems and pitfalls of advertisers and their agencies; Branding efforts of the advertising agencies; Importance of understanding the cultures of the market.

The article presents an interview with William C. Morris, vice president and director of Library Promotion and Advertising at HarperCollins Children's Books. In the interview Morris discusses his responsibilities at HarperCollins, his work as a sales representative at Doubleday, and editor Ursula Nordstrom.

Focuses on the celebrity advertisements on television and in print for the Arthur S. DeMoss Foundation's book `The Power of Living.' Amount the foundation spent on advertising; Secrecy of the foundation, led by Nancy DeMoss; History of the foundation's founder and its creation; Roles of other family members; Comments from Chip Berlet of Political Research Associates and others.

Presents letters to the editor referencing topics and articles discussed in previous issues. "Crying for Justice," which focused on assassinations and attempted assassinations and the prison sentences for assassins; "Christian Rights," which focused on religious liberty in China; "A Real Turkey," which discusses political issues in Turkey; Reaction to an advertisement for a book by David Horowitz.

Presents some observations about "The Times Literary Supplement" (TLS) and "The Alternative". Additional benefit of reading advertisements for books without the usual blurbs and quotations from either friends or reviewers; Provision of information about a book and its contents in a short paragraph; Suspicion against the motives of the writers who provide blurbs for the book jackets; Author's views about the monthly periodical "The Alternative," which is edited by R. Emmett Tyrrell Jr.; Neil Howe's report from Vietnam in the March 1975 issue.

The article focuses on the investment of book publishers in the U.S. in testing videos as a marketing tool. Crown Publishers has invested $15,000 to make a two-minute book video promoting "Slaves of New York." Manager Dorothy DuBois of the Waldenbooks stresses that this initiative of publishers helps in increasing the sales of books. The sales of the legal guide "Know Your Rights," by Richard Alderman have tripled during the weeks it ran on the video.

The article focuses on the 30-second television commercial for "The Random House Encyclopedia," from Random House Inc., which has a budget of 1.1 million dollars. It says that Richard A. Krinsley of Random House Inc. assigned the advertising account to McCaffrey & McCall Inc., where senior vice-president for research Linden A. Davis Jr. studied ways on selling the book. Davis notes that they learned that they did not want to cite the price in the commercials since it may have a negative effect.

The article discusses the popularity of science fiction during the 1940s and 1950s in the U.S. and presents advertisements for these books published in this journal.

Presents political comments and events published in several periodicals. Advertisement regarding books published in the Saturday Review of Literature; Information on immigration barriers in the U.S.; Comments on marriage of New York model Candy Jones and pin-up girl expert Harry Conover published in the newspaper The Hamilton Spectator.

The article offers tips for creating marketing videos for YouTube online video service. These tips include using the VideoScribe tool for video scribing, keeping the video short to get viewers to watch the entire video, and hiring a professional to read a narration. The author details how he created a marketing video for his book "Raspberry Pi."

This article examines the appeal of self-help books that offer advice on health. Some of these books promise intrigue and dispense hidden wisdom. It says these books can also steer an individual in the wrong direction with an unusual suggestion or tip. Advertisement for the book "Ultimate Healing" claims that a natural discovery can drop high blood pressure by as much as 60 points. It notes that this discovery pertains to arginine, which in theory might increase levels of nitric oxide in blood and relax blood vessels leading to lower blood pressure.

Focuses on the consequence of publicizing a book that are not yet written by authors in the U.S. Effect of talking to press about the book "Two Gates to the City," by Shelby Foote on its writing; Abandonment of literary projects that their authors talked to death; Background on the unfinished book "Answered Prayers," by Truman Capote which was highly publicized until his death in 1984.

Presents steps in formatting, creating, selling and distributing a portable document format (PDF) electronic book (e-book). Lay out of the manuscript in a selected word processing program; Conversion of the document to PDF; Registration of the domain name; Promotional strategies for the e-book.

Comments on the advertisement of books as dating aids by London, England-based Penguin publishing house in 2004. Background on the promotional Web site of Penguin; Purpose of the promotion; Alternative approaches used by the company.

Offers a look at interactive ways to promote a book through an author Web site. Tips on using E-mail as a promotional tool; Way to join an online community; Advantages of online chats as a way to connect to customers or potential readers.

Describes how Afro-American radio stations promote books authored by Afro-Americans. Response of listeners to radio talk shows that focus on books; Reaction of authors toward the radio programs; Relationship of radio personalities with their listeners.

Focuses on the contents of the book `Serious Play: How the World's Best Companies Simulate to Innovate,' by Michael Schrage. Advertising ideas; Ability to integrate client and customer; Brand campaigns.

Opinion. Discusses the trend of blurb-writing in the publishing business since the 1960s. The extensive use of well-known authors to advertise lesser-known authors; The author's own experience of being asked by publishers to provide quotes for other works.

The article discusses the advertisements of the book "They Went That-A-Way," published by the journal "Forbes." It presents critics' views on the book and the advertisement strategy of "Forbes" to specify only those quotes which are of their interest. Also included is the reference to the advertisement, published within the same issue.

Discusses the publicity campaign for General Colin Powell's autobiography "My American Journey" in the United States. "Time" magazine issue with an excerpt of Powell's book; City book tour; Cover story on Powell by "Parade" magazine.

Presents quotes from various publications related to literary events. Information on the review of the book "The Prickly Pear"; Report from a review by Peter Munro Jack in the newspaper "The New York Times" related to life and literature; Comments of artist Kenneth Roberts on artist H.M. Pulham; Recommendation of his favorite book list as a basic guide for Christmas shopping by American philosopher and author Mortimer J. Adler in the Christmas Book Section of the Newspaper "The Chicago Daily News"; Advertisement related to a book and author luncheon published in the newspaper "The New York Herald Tribune."

The article reports on the decision of publisher E. Haldeman-Julius of Girard, Kansas to quit publishing "Little Blue Books." In an advertisement, the publisher encouraged customers to order 100 or 200 titles. The move has prompted speculations that the books can no longer be sold in adequate numbers to be profitable.

The article reports on Bantam Books which is trying two experiments in selling advertising and raising its price.

Presents several letters to the editor. Prominence of the Bull Moose in the history of U.S. presidents; Distribution of copies of the pamphlet "The Shakespeare Myth" by Sir Edwin Durning-Lawvrence for advertising his book "Bacon is Shakespeare"; Discussion on sources of presidential campaign funds.

The article discusses the purpose of book reviewing. Topics discussed include book reviewing in Great Britain being cognate with book advertising in Great Britain, ignorance of reviews by the general public, and the Bollinger Everyman Wodehouse Prize which is awarded each year since 2000 for a work of comic fiction.

An interview with Martin Guggenheim and Vivek Sankaran, authors of the book "Representing Parents in Child Welfare Cases: Advice and Guidance for Family Defenders" is presented. Topics discussed including promotion of the book, reasons of reading books by the parent attorneys, benefits of the book for children and representing the quality of parents.

The article reports on the launch of the One Book, One New York campaign in 2017 and the opportunity for residents to vote for their favorite book on subway platforms via On the Go kiosks.

The article presents a guide to independent publishing from several successful independent authors. It emphasizes the importance of having a team of allies, whether formal or informal, as it provides a better position to launch a book. Tips on production and distribution are also offered, including the importance of word of mouth and using various social media platforms.

The article highlights the speech by author Salman Abu Sitta delivered at Palestine Center in Washington, D.C. on April 28, 2011. Sitta spoke about his book "Atlas of Palestine" and his tour of the U.S. for its promotion. He discussed the use of maps by Israel in its campaigns to eradicate the history of Palestine. He described the goal of the Zionists to confiscate the lands of the Palestinians and their contention that the land does not have inhabitants.

The article reports on news developments on New York City and Tri-State as of July 2011. It offers information on the U.S. tour of author Omar Barghouti to promote his book "BDS: Boycott Divestment Sanctions: The Global Struggle for Palestinian Rights." It discusses the approval of the U.S. visa of Doctor Tariq Ramadan that allowed him to deliver a speech at Rutgers University on April 19, 2011. It focuses on the lecture about the Israel-Palestine conflict by Professor Yoav Peled delivered at Princeton University on April 30, 2011.

The article focuses on the strategy of children's book author Greg Burnham and illustrator Marcus Williams, for launching its graphic novel "Tuskegee Heirs: Flames of Destiny" using crowdfunding services.

The author reflects on the increasing popularity of blogs and podcasts as an effective marketing tool for online book market. An overview of how Internet is gaining ground as a marketing vehicle for books is presented. It is argued that publishers look to the web for connecting readers with books by advertising on targeted sites and pitching bloggers to review and discuss titles that jibe with their concerns and sensibilities.

The article features Pearl's Picks, a compilation of suggested reading and annotations from librarian Nancy Pearl. It is said that NoveList announced an exclusive arrangement with Pearl to add Pearl's Picks to its suite of readers' advisory and library solutions. Pearl, author of the Book Lust series, is heard regularly on National Public Radio. Pearl's Picks includes a mix of titles that are available, and titles that are already in library collections. It allows libraries to advertise new books and remind patrons of worthwhile books.

The article offers information on the 2008 Book Launch and the annual Gordon K. and Sybil Lewis Award of the Caribbean Studies Association (CSA). It encourages CSA members who have published a book to participate in the Book Launch. The award, in honor of the memory of distinguished Caribbeanist Gordon K. Lewis, will be given the best book on the Caribbean published within the three-year period in Spanish, English, French or Dutch. Requirements, such as submission deadlines for the Book Launch and nominations for the Award, are provided.

This article focuses on the implementation of advertising within e-books. WOWIO provides books, comics, and graphic novels by popular and contemporary authors at no cost to readers. Each book contains approximately one page of advertising every few pages. Comments on WOWIO's service are provided by founder William Lidwell.

This article presents the steps in promoting print-on-demand books. Writers must make sure that their books are ready for publishing and if necessary, pay a proofreader and a cover designer to edit their books before submission. Instead of expensive advertisements, writers may try to post their books at online chat rooms and bulletin boards. Writers can also suggest their books to a book club.

Focuses on the advertising campaign of Tyndale House Publishers to promote the book `The Mark.' Amount to be spent on the promotions; Information on the plot of the book; Changes in the business strategy of Tyndale House.

The article explores the state of marketing done by the five biggest book publishers as seen in HarperCollin's 2015 build-up strategy prior to the release of Harper Lee's second release "Go Set a Watchman."

A review is offered of a television advertisement, conceptualised by Famous Innovations, for the promotion of entrepreneur Ronnie Screwvala's book "Dream With Your Eyes Open."

The article discusses the journal's publicity campaigns for three books which include "Recarving Rushmore: Ranking the Presidents on Peace, Prosperity, and Liberty," by Ivan Eland and "Patent Trolls: Predatory Litigation and the Smothering of Innovation" by William J. Watkins Jr.

Reports on the advertising campaign launched by the Association of American Publishers aimed at young adult non-readers in the United States. Reason for targeting the young-adult age group; Selection of the advertiser; Media plan and tactics; Efforts to determine the effectiveness of the effort.

Asserts that book publishers in the 1990s understand that television publicity is necessary for a book to succeed, but they are not doing enough. The example of Max Arax and how he had to self-promote his book `In My Father's Name: A Family, a Town, a Murder'; The growth in the importance of book publicity; The strategy of blatant self-promotion, or BSP; Problems in the book industry, which this tactic points to.

Presents information on children's books that will be advertised in the November 1985 issues of 'Redbook' and 'Newsweek.' 'Cinderella,' by Susan Jeffers; 'The Book of Jonah,' by Peter Spier; 'King Bidgood's in the Bathtub,' by Audrey Wood; 'Only One Wolf,' by James Herriot; 'There Was an Old Woman,' by Stephen Wyllie.