Back to Search
Start Over
STRENGTHENING OUR INDIE-ONLY RESOLVE.
- Source :
- Foreword Reviews; Fall2015, Vol. 18 Issue 4, p4-4, 1p, 1 Color Photograph
- Publication Year :
- 2015
-
Abstract
- The article explores the state of marketing done by the five biggest book publishers as seen in HarperCollin's 2015 build-up strategy prior to the release of Harper Lee's second release "Go Set a Watchman."
- Subjects :
- BOOK advertising
Subjects
Details
- Language :
- English
- ISSN :
- 10992642
- Volume :
- 18
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Foreword Reviews
- Publication Type :
- Periodical
- Accession number :
- 109112491