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The article presents the results of an investigation of the wholesale trade in groceries in San Francisco, California from January 1, 1900 to January 1, 1930. An analysis of the tendencies in the San Francisco market is presented, and the industry sentiment on the Pacific Coast that the San Francisco wholesale grocers are particularly well entrenched is described. The various types of enterprises present in the market are outlined, including chain stores, cooperative retail groups, and independent establishments. Several adjustments and adaptations made by companies in the market are discussed.

The article profiles George Lippincott, founder and president of Nic-L-Silver Battery Company in Santa Ana, California. Lippincott believes that his company is an example of his philosophy that there is a workable marketing formula for everybody and that a small manufacturer can successfully compete with giant firms. Lippincott uses a marketing strategy that involves intensive sales cultivation at the dealer level.

The article presents the corporate profile of Safeway Inc., an organic food retailer based in Pleasanton, California. The retailer invests its time and energy in healthy store brands as directed by its internal research through its internal staff and external partnerships. It employs extensive and clean signage program featuring nutrients and health benefits. It receives the 2012 SN Whole Health Enterprise Award recognizing its excellence in wellness and health marketing.

The article provides information on laws and issues related to franchising. The main elements which define a franchise include appreciable affinity with a trademark, payment of charges for the right to carry out a business, and notable control by franchisor on the marketing plan. The laws related to franchising in various U.S. states including New York and California are discussed. Common issues related to franchising include infringement, vicarious liabilities and trade secrets protection.

The article explains the benefits of a strategic public relations and marketing program to spas and spa owners in the U.S. It cites some of the reasons why spa owners forgo investing in public relations. It offers a look at the marketing program launched by Spa Radiance in San Francisco, California. It also provides some tips to spas on implementing a successful and strategic marketing program.

The article provides information on the wine business of Steve and Chrystal Clifton in California. Clifton produces Palmina wines, and it has been said that Palmina wines are straightforward and uncomplicated by chemistry or new oak. The article also mentions about how the Cliftons promote and market their Palmina wines.

The article reports on the approach made by Savvier LP to reach out to the Hispanic market in Carlsbad, California. Considering the fact that the Hispanic market is culturally diverse and geographically scattered, gaining it is a challenge. Savvier LP has been selling its 6-Second Abs program to the Hispanic community through long-form on Spanish language stations. The company re-dubbed its subsisting show and made a Spanish voiceover. The 6-seconds Abs manual and video were transformed into Spanish. INSETS: Everyone is trying to learn U.S. Hispanic DRTV.;TV as a Major Information Source for Hispanics..

This article explores the marketing programs developed by the Monterey Bay Aquarium in California to improve the experiences of its customers. Efforts included building mailing lists, focusing on converting this segment into aquarium members and advertising with come back messages, rather than here is what we are and where we are. The aquarium achieved its targets by offering incremental benefits to average local visitors to convert them into excellent repeat advocates. An effective strategy needs to include a clear definition of its target market, points of difference from competitors that are compelling to customers and proof that makes its claims credible.

Provides some insights into business success of the California-based baseball franchise, Los Angeles Dodgers company citing its marketing strategies, sales and operations under marketing executive, Lon Rosen. Strategies in increasing ticket and merchandise sales; Marketing, brand awareness and direct response advertising strategies; Profile on Rosen. INSET: Defining Moments.

The article reports on the introduction of the Turtle-Lite household light bulb from Westinghouse Electric Corp. in California and Arizona. Thomas W. Landrum, vice-president of Westinghouse Electric's Lamp Division, believes that Turtle-Lite will pave the way to the company's entry into the supermarket bulb business, which have been dominated by General Electric Co. Westinghouse claims that it is applying tactics to get a foothold on consumers. It also plans to spend six million U.S. dollars to advertise the brand when it reaches national distribution.

The article reports on the Quantum Corp.'s marketing strategy in the California. It describes Quantum Corp. president James L. Patterson's business strategy in balancing company profits and losses with the investment of $15 million on developing and marketing an innovative hard-disk add-on for personal computers. It also features the Hardcard which is the most compact drive on the market and several new project like laser disk memory devices.

The article reports on the marketing move of Safeway Stores Inc. in Oakland, California. When Peter A. Magowan took over as the chairman and chief executive officer in 1980, he began emphasizing marketing. The moves include designing supermarket to diversify each store, staying open longer, and creating new departments such as bakeries and pharmacies. It also adds placing of automated teller machines in 200 stores. Moreover, other marketing strategies implemented by Safeway are also discussed.

The article focuses on electricity rates in California. On May 6, 1997, electricity regulators in California voted to allow customers to go shopping for lower electric rates as of January 1, 1997, accelerating the original timetable by four years. Anticipation of that decision has set off a modern gold rush in the state, which has an annual power bill of 20 billion dollars. Companies as far away as Georgia and Kentucky are launching marketing programs and lining up customers eager to cut their bills. INSET: POWER GRAB.

The article discusses the highlights of the American Petroleum Institute's convention held in Los Angeles, California. During the conference, the institute issued two warnings. The institute has warned the Independent Petroleum Association of America that the federal government could recommend legislation to the Congress if the industry fails to fix its production and marketing issues. The institute also shared its views on the attack of the Consumers' Division of National Recovery Administration (NRA) over marketing methods.

The article highlights the business success of Great Atlantic & Pacific Tea Co. with the expansion of its A. & P. retail stores in and around Los Angeles, California. According to statistics, the company had a total sales of 1,053,692,882 for the year ending February 28, 1930. The groceries sold at A. & P. stores, including tea, coffee, canned salmon, eggs and flour, contribute to the bulk of the total national sales in retail. The company employs strategies to increase sales, including the offering of the lowest price possible and reduced freight bills.

The article reports on the achievement of Safeway Inc. which holds the title of the world's longest picnic table assembled on National Picnic Day in June 2011 at Marina Green in San Francisco, California. The achievement is part of an out-of-the-box marketing event for its new Open Nature natural product line and featured recipes of Chef Tyler Florence. Moreover, other promotional campaigns of the company particularly the contest to find the "America's Most Natural City" are also presented.

The article explores the internal marketing initiatives of full-service law firm Michelman & Robinson in Los Angeles, California. It discusses how the firm designs and conducts its own training program featuring a six-week curriculum for lawyers' marketing education. Statements from co-founder Sanford Michelman and firm's managing partner Dana Kravetz on the implications of the program, which is entitled the "Marketing and Client Development Program," are included.

The article focuses on the development of the Reunion Blues (RB) Continental Guitar Case acquired by Alan Poster. It states that Poster adopted the marketing concept of Bentley on its sleek Continental Coupe in 2004, to be able to position the case in the guitar case market. It notes that after three years of research and development and heavy advertising, RB case became known in the market through its cheaper price than traditional leather cases having the same durability, and functionality.

The article focuses on the new partnering strategy adopted by Palo Alto, California-based computer software vendor Hewlett-Packard Co. Solution providers considered the move as the first attempt of the company to eliminate artificial barriers between the volume personal computer market mentality which originated from Compaq Computer Corp. Industry experts on the other hand commented that the partnership strategy would increase the company's market penetration.

The article reports on the impact of a state law prohibiting California retailers from labeling any seafood products as organic on the marketing strategies of retailers. Natural foods retailer New Leaf Community Markets urged customers to make an independent decision regarding the matter. Wild Oats Markets decided to stop selling the Irish-farmed salmon in its stores in the state rather than change the way it advertises the product. California became the first state to place a ban on the use of the organic label on all seafood and fish products sold in the state.

Focuses on the honorees of the 2004 Retail Case Study Competition held by the Cable & Telecommunications Association for Marketing to recognize the efforts of cable operators, programmers and vendors in launching retail-focused marketing programs. Hollywood Holiday Sweepstakes by the Hallmark Channel; Big Game marketing strategy by Time Warner Cable in cooperation with Pioneer Electronics; Hispanic-marketing effort by multisystem operators in the Los Angeles, California area; Marketing strategy employed by Comcast Media with Ultimate Electronics' Soundtrack stores.

The article offers information on the strategies of marketing agencies to promote tourism in California. Topics include the Visit Santa Barbara tourism campaign run by destination marketing agency Greenhaus, funding of tourism campaigns from the Transit Occupancy Tax (TOT) or bed tax, and customization of services to meet the needs of different clients.

The article looks at the Silicon Valley 100, a group of executives who are compensated for promoting new technology products. Ralph (Buddy) Arnheim, a lawyer for tech companies, loves the shiny, new $600 digital toilet seat in the master bath of his Los Altos Hills, Calif. home--a combination toilet, bidet and, yes, butt blow dryer. What's not to like? He got it for free. And so did 50 other big-shot Silicon Valley types, including Napster cofounder Sean Parker and venture capitalist Heidi Roizen. They are members of a group called the Silicon Valley 100 (others include Netscape founder Marc Andreessen and venture capitalist Timothy Draper), chosen for their interest in swag--and supposed opinion-making ability. Vendors of new gizmos hope these folks will like the gadgets, talk them up and generate a few sales. Viral marketing with a forced draft. Since January Silicon Valley 100 members have received six products, including a $264 videogame mail-order service, a $250 computerized fitness test and $149 specialty earphones.

This article focuses on the marketing strategy adopted by General Motors Corp. (GM) to market Cadillac in California. So, when GM decided to pour 4 billion dollars into revitalizing Cadillac, California was made the target. GM conducted its market-testing there, spent more Caddy advertising dollars there, sends its most popular models there and makes a special edition of its CTS sedan to be sold only in California. Last year Cadillac sales in California jumped 24 percent, compared with 16 percent nationally, which itself was the biggest unit jump by a luxury marque.

Discusses the financial performance of the bonds sold by Transportation Corridor Agencies in Orange County, California in 1993. Details on the performance of the bonds; Reasons for the success of the bonds; Details on the agency's marketing strategy.

The article reports that Warner New Media in Sherman Oaks, California is planning to market compact discs with graphics which enable to figure out the words to recorded songs. The company which is a joint venture between Warner Communications Inc. and Record Group simply compresses the visuals onto the unused space that exists on all compact discs.

The article reports on Paul Schlem's turnaround plan for California-based wine company Joseph E. Seagram and Sons Inc. Schlem will focus on Seagram's finances and on conjuring a marketing strategy to remake the company. He has invested heavily in marketing and has trimmed down Seagram's overhead costs.

The article reports on the strategy of Howard Marks, the vice president of Citicorp Investment Management Inc., in marketing convertible securities in Beverly Hills, California. These securities are defined as fixed-income securities and bonds or stocks that can be converted into common stocks at a specific price at the holder's option. It is stated that Marks uses a bottom-up approach to select convertible securities which he can earn up to 50% over par.

The article focuses on the marketing strategy of Van de Kamp's Inc.'s Frozen Foods to produce better-quality ethnic food to satisfy the appetite of consumers. It says that through the leadership of its president Steven H. Pokress, the company expanded its business to frozen foods which are sold to southern California markets, while contending to various frozen food companies. Hence, due to its success, the company will introduce a line of Italian Classics and Chinese Classics in Western states.

The article offers information regarding the low-markup strategy of Jack Levin and Associates Inc. as an approach to build store traffic in California. Levin's president Barry Helman states that the store will provide the selling space for the bargain-priced wares and will shoulder the shipping costs of the leftover goods to the next selling point. However, some of the blitz campaign of Levin was not successful such as the used pay telephones at Venture Stores and J. Bryan chain.

Discusses the marketing strategy of West Hollywood, California-based HOB Entertainment Inc. for its entertainment-themed House of Blues chain restaurants and nightclubs. Founder Isaac B. Tigrett's plan to create an entertainment emporium centered around live music; Investors at Tigrett's restaurants; Tigrett's challenges in creating a national brand; Part of Hard Rock Cafe that Tigrett aims to replicate.

The article focuses on the success of Covered California which enrolled Latino population in the state-run health insurance exchange under the U.S. Patient Protection and Affordable Care Act. Topics include the increase of the marketing efforts to the Latino population in the first quarter of 2014, the increase of Latino enrollment in March 2014, and the growth of South Bay Health and Insurance Services by helping the underserved Latino population.

The article reports on the marketing initiative of Qualcomm Inc.'s Qualcomm CDMA Technologies division vice president Raj Talluri for its Snapdragon microchips in San Diego, California. It states that about 30 million television viewers and 150,000 people in the stands are already exposed to the Snapdragon microchip which allows smartphone users to connect online. It notes that the company continues to make improvements to the chip which is scheduled to be launched by the end of 2012.

The article reports on the move of medical marketing and advertising firm Sturgess Co. to promote OmniComm Systems Inc.'s new positiong strategy, comprehensive software and technical services at the Drug Information Association (DIA) Convention in San Diego, California from June 21-23 2009. It states that Sturgess was commissioned to promote OmniComm's new advertising campaign. Sturgess' president John Sturgess explains the different features of OmniComm's promotional strategy.

The article reports on the expansion of the Scarborough Ace in Scotts Valley, California. It states that Alvin Scarborough, owner of the Scarborough Ace, turned to Ace's Vision 21 program which provided them an attractive option to come up with the capital needed for the additional inventory. It also provides an overview of the marketing strategy of the company to reach out to their clients such as the expansion of their grill and lawn and gardening offerings and the extended store hours.

The article reports on the advice given by various sales executives in San Diego, California on how to achieve success in marketing business. Blair Carter, sales manager at Bob Baker Lexus, states that understanding the needs of every customer is a significant key towards success. According to Bryan Bordeaux, president of the Printing Industries Association, follow-up calls to potential client is one vital factor. Colleen Ruis Jackson mentions the importance of target marketing.

The article reports on training programs on selling offered by sales coaches and consultants in San Diego, California. Darren Cecil, president of San Diego Sales Inc., and John E. Flannery, founder of Flannery Sales Systems, offer two-day intensive training or semester-length courses while Jim Dunn, co-founder of Whetstone Group, hosts sales boot camps. Jim Perdomo of Dale Carnegie Training teaches the use of conversation that focus on the needs of potential customers.

The article focuses on the marketing methods of TipCity Inc. that uses wireless technology to provide discounted deals in San Diego, California. It states that the idea behind the use of flash notices sent out by text, electronic mail, and smart phone notifications is to gain greater control over the discounts they offer and reach a more select audience. It claims that TipCity's arrangement provides customization power which allows the general managers of any location to send out flash notices.

The article offers information on marketing strategies used by performers Los Angeles Philharmonic and Los Angeles Opera to promote their operas. The promotion of the opera "Ring" by the latter included frequent public talks by its music director James Conlon and events involving cultural organizations. The former uses strategies to make its operas audience-friendly. It mentions that since Los Angeles, California has many recreational options such as movies, marketing of opera is important.

The article discusses how Jason Sutherland, founder of web based community portal Peninsula Shops, devised a game as a way to promote local businesses in the Bay Area, California. The idea of the marketing strategy is to help small business owners who either do not have the time or the technical know how to promote themselves online. The game involves asking trivial question for a prize about a certain company, which prompts customers to visit the company's web site, which in turn increases foot traffic to the company.

The article focuses on the approaches taken by San Diego, California women entrepreneurs in dealing with unemployment and economic uncertainty. Mara Michel Hoover has started her online one-stop-shop business BellaMar Concierge with the idea of being a personal assistant. Marlene Gadinis has been able to launch her online gift-giving store BeautyBundles.com with her own money. Jules Wilson has managed her interior design firm Jules Wilson I.D. by updating its marketing material.

The article focuses on the marketing strategy that Bill Allan applied for selling their products at the Coastal Hot Spring Spas in Anaheim, California. Accordingly, Allan set up various surrounds and steps out on the showroom floor with different spa displays which have complete light-emitting diode (LED) lighting. Moreover, he keeps the less-expensive steps in a warehouse for future deals with customers.

The article reports on the strategy of Steve Rodgers, president of Windermere Exclusive Properties Inc. in San Diego, California. Agent Bob Griswold, infers that the move of Windermere to teach agents of latest marketing tools such as promoting themselves on social networking sites like Twitter, Facebook and LinkedIn attracts several customers. Griswold added that he is a great fan of Rodgers due to his values and approach to business that appeals to the customers.

The author discusses the strategies of several otolaryngologists in private practice to enhance the marketing principle of quality patient care. The marketing plan of Dr. George Shorago of San Mateo, California is to treat his clients as if they are working for Nordstrom, which is popular for its philosophy of providing the best customer service. Dr. Jordan S. Josephson of the New York Nasal and Sinus Center believes that providing excellent service is the most basic feature of a successful medical practice.

The article focuses on the dealership strategy offered by Wendy Epstein, owner of Mission Motorcycles in San Francisco, California. It states that Epstein has been successfully managing the shop since it was bought. Epstein announced that Mission will go into a green dealership in which they will start selling Zero electric lightweight motorcycles. She clarifies that the green dealership is part of their strategy to expand its operation.

The article reports on the promotional pricing introduced by Tesco USA at Fresh & Easy Neighborhood Market Inc. in El Segundo, California. The campaign aims to advertise the company's low-price products to consumers. Tim Mason, Tesco USA chief executive officer, claimed that they did not have any high-low promotions before setting an extra-low price. Mason adds that Fresh & Easy is also planning to emphasize its price points more as it prepares to open a new store on July 2, 2008.

The article reports on the gas card offering made by hotels to invite more guests in 2008 in San Diego, California. The Residence Inn by Marriott San Diego Downtown has a $25 card offering for each night between Thursday and Sunday. The director of School of Hospitality and Tourism in San Diego State University stated that the card is equivalent to an insurance policy against the possibility that occupancy rates could soften.

The article provides information on the check-cashing service offered by the Frontera Investment Inc, a five-year old business that acquired a shell public company and begin trading on the Pink Sheets, headed by Gil Partida in San Diego, California. The author stated that the firm provides service at rates well below the average. He added that the firm has four full-service branches and two kiosks in Southern California.