Partners at LA Firm Offer Innovative Marketing Education, Training Lawyers Themselves.

The article explores the internal marketing initiatives of full-service law firm Michelman & Robinson in Los Angeles, California. It discusses how the firm designs and conducts its own training program featuring a six-week curriculum for lawyers' marketing education. Statements from co-founder Sanford Michelman and firm's managing partner Dana Kravetz on the implications of the program, which is entitled the "Marketing and Client Development Program," are included.