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SOOTHING THE STING AT THE PUMP.
- Source :
- San Diego Business Journal; 5/26/2008, Vol. 29 Issue 21, p1-22, 2p
- Publication Year :
- 2008
-
Abstract
- The article reports on the gas card offering made by hotels to invite more guests in 2008 in San Diego, California. The Residence Inn by Marriott San Diego Downtown has a $25 card offering for each night between Thursday and Sunday. The director of School of Hospitality and Tourism in San Diego State University stated that the card is equivalent to an insurance policy against the possibility that occupancy rates could soften.
- Subjects :
- HOTELS
MARKETING strategy
OCCUPANCY rates
PETROLEUM product sales & prices
Subjects
Details
- Language :
- English
- ISSN :
- 87506890
- Volume :
- 29
- Issue :
- 21
- Database :
- Supplemental Index
- Journal :
- San Diego Business Journal
- Publication Type :
- Periodical
- Accession number :
- 32829486