With the booming of tourism industry and the Increasingly diversion of people's recreational consciousness, the trend of combining culture industry and tourism industry takes a good development. As the allied product of culture and tourism, the cultural theme performance projects(CTPP)has shown a strong momentum of development in recent years. Firstly, the authors introduce the development history and divided into three stages: germination stage, prosperity stage and rapid development stage. The germination stage started from 1980s, representing the performance project is "imitation Tang music and dance" launched by Tang Le Palace in 1987. The prosperity stage is from 90s to 2000, the main features of this stage are the theme park performance, such as "Songcheng ancient love". From twenty-first Century to now, the number and scale of the CTPP are growing rapidly. Secondly, according to the difference of the performance site and form, this paper divides the cultural theme performance items into five types, namely, theme park, real scene, theatre, tour, and performing arts +X, each of them has its own characteristics. Thirdly, by selecting the 142 representative CTPP cases of China, this paper makes a detailed spatial distribution analysis in China, we can conclude that the distribution of cultural theme performance items is uneven, mainly in the six regions: Yunnan = Hunan > Guangxi = Guangdong = Shaanxi > Hubei. The authors further explore the creation and market operation of all kinds of products, and put forward the basic development ideas and orientation of the CTPP, so as to provide the theoretical basis of further development. With the development of CTPP across the country, how to launch a successful performance project is a subject that must be discussed. In order to build a successful performance project, it is necessary to do a good job of market research and project planning before the start of the project, and to dig out the characteristics of the regional culture and determine the location of the project. In the course of the project, the managers need the consciousness of the industrialization operation, the modernized management system and the multichannel propaganda, and open the market. At the same time, we must ensure quality, have advanced hardware facilities and good risk control methods and means. [ABSTRACT FROM AUTHOR]