Creative Industries: Cracking the Code for Effective Team Ideation.

Creative Teams are often at the heart of innovation. While Creativity as a concept has been the focus of much research in the past seventy years, the interest in creative teams is much more recent, and the factors for success in creative partnerships and larger teams have not been fully explored. By looking past well-known inhibitors of team level creativity, such as group-think, cognitive blocking and evaluation apprehension, this paper examines which factors correlate with higher team level creativity by drawing on an experimental observation of different idea generation techniques as well as expert interviews of practitioners in the commercial creative industries. [ABSTRACT FROM AUTHOR]