Innovation Capabilities in Creative Industries for the Future Needs.

The aim of this paper is to examine the elements of skills and competences needed in the field of creative industries and how the professionals of the creative industries are positioned in the innovation process. In this paper the focus is in describing the methodology, i.e. the concept of core competence tree, but also in analyzing the produced core competence trees of the participants and fitting them to the phases of the (service) innovation process. According to our data, there seems to be six main categories in the field of creative industries: new creating status quo challengers, human-oriented inspirers, creative visualizers, digital urbans, business-minded developers, qualified craftsmen & artists. The categories are covering all the phases of the innovation process quite extensively. However, it seems that skills related to commercialization and strategic focus are often lacking from the creative industries professionals. [ABSTRACT FROM AUTHOR]