Impact of artificial intelligence (AI) in the media and entertainment industry.

Emerging AI advancements will have a massive influence on the worlds of media and entertainment. While most people are focused on technologies such as Virtual Reality and Augmented Reality that are entertainment-related, the technical change of how media experiences are generated is perhaps more astounding. We speculate on how and where these technologies will have an impact on our lives. This research adopts Quantitative Method. A survey was done online taking a sample of 150+ participants. Also, a systematic review of research papers, articles related to consultation papers published by authors, second research on topics, ideas and analysis of industry experts. This article will examine some of the ways in which artificial intelligence (AI) influences the stories we consume about AI's application in media platforms. Now, the advent of Artificial Intelligence in the media and entertainment will change the way audiences interact with movies, TV shows, sports, games and videos and discover new ways to create and share content. AI, according to industry experts, will be the next stage of industrial revolution. [ABSTRACT FROM AUTHOR]