1. Chapter 13: Learn the Art of the Article.
- Author
-
Weems, M. D.
- Subjects
MARKETING in service industries ,PUBLISHED articles ,BUSINESS journalism ,QUERIES (Authorship) ,COPYRIGHT of periodicals - Abstract
Chapter 13 of the book "Getting Clients and Keeping Clients for Your Service Business: A 30-Day Step-By-Step Plan for Building Your Business," by M. D. Weems is presented. It is stated that publishing articles is important to get the business in print and enhance visibility. It notes that the steps in getting corporate articles in publications include creating great article ideas and making a query letter. It also mentions the types of copyrights and contracts used by publication editors.
- Published
- 2008