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This article explores the concept of the extended self, which suggests that our possessions and experiences are a part of our identity. It discusses the work of Russ Belk, a prominent figure in this field, and his influential 1988 manuscript on the extended self. The article also examines different aspects of the self, such as the material, social, and spiritual self, and how they are shaped by our interactions with others and our environment. It emphasizes the importance of considering cultural differences when studying the self and discusses the potential impact of artificial intelligence and transhumanism on our understanding of identity. The text further explores various perspectives on the self in consumer research, challenging traditional assumptions and advocating for alternative viewpoints. It highlights the significance of power relations and calls for a more proactive approach in consumer research. The article concludes by suggesting future research directions in this area. [Extracted from the article]

Russ's (Belk, 1988) extension of William James' reflections on the self has been a significant accelerant of interpretive and Consumer Culture Theoretic research. In this paper, I will outline a different way we can engage with James' oeuvre; specifically via psychical research and parapsychology. These fields are subsequently linked to recent debates on quantum interconnectedness, nonlocality, brain-computer interfaces and capitalist-materialist telepathy. This endeavour initially responds to Russ's point that 'What we call "self" is really "selves". Besides distributed selves and multiple selves shared between individuals, there are also multiple selves within individuals' (Belk, 2024, p. 571). It builds upon Craig's respective accounts by proffering materialist and post-materialist perspectives on human-human dynamics and human-computer technological affordances. As we shall see, William James encourages us to recognise multiple selves, multiple levels of consciousness, and the psychical extension of self. [ABSTRACT FROM AUTHOR]

Using the Capability Approach (CA) as a means of identifying the barriers that individuals with disabilities face in achieving their goals, this conceptual paper aims to provoke discussion and identify how society excludes and marginalises individuals with disabilities. As framed through the lens of consumer vulnerability, reimagining how society, policy makers and the market can transform lived experiences, representation and symbolism of disability, this paper calls for a coherent and integrated set of actions. Central to these actions is a proposal for a transformative approach to marketplace access as a coordinated force to deliver positive change for people with disabilities. Through developing a new conceptual way of how the market should engage with disability, this paper presents proposals looking to ensure individuals with disabilities experience the conditions in which they can pursue their ultimate ends. [ABSTRACT FROM AUTHOR]

Harlow Gale is often depicted as the first experimentalist in advertising thought. This positioning elides influences which impacted upon his thinking. In this article, we outline Gale's involvement with psychical research and its implications for advertising. These narratives are situated within a genealogy of subliminal processes across advertising and marketing theory from the late nineteenth century through to social cognition studies today. Gale's connection with psychical research, in conjunction with early practitioner reflections on the unconscious, formed the enabling conditions for his major contributions to advertising. Psychical scholarship spotlighted the centrality of the "multiplex self" to human functioning. While psychical framings scaffolded Gale's empirical, conceptual, and theoretical work, it also limited greater engagement with his insights. However, subsequent modifications of advertising theory and practice are underwritten by levels of continuity and discontinuity that facilitate the identification of psychically indebted bodies of thought from Gale's time to the present day. Taken together, these analytic associations provide a substantive reorientation of historical and contemporary accounts of advertising theory and practice. [ABSTRACT FROM AUTHOR]

In this paper, we want to show our appreciation for a major figure in our discipline by reading his work carefully, juxtaposing this material with historical narratives that place him in context. We think he would have appreciated the imbrication of his ideas with those of pertinent scholarly forebears, the reactions against socialism, impact of the Cold War, as well as the philanthropic politics that have shaped our intellectual parameters. As we make clear, M.J. Baker was a pioneer, justifying and extending the reach of marketing in the United Kingdom. He wore many hats: academic, editor, entrepreneur, and institution builder. Core themes in his writing are outlined, with attention devoted to his paradigmatic, epistemological and ethical commitments. [ABSTRACT FROM AUTHOR]

Prefigurative politics and social movement strategy: The roles of prefiguration in the reproduction, mobilisation and coordination of movements. Rethinking prefiguration: Alternatives, micropolitics and goals in social movements. The concept captures a variety of social experiments which critique the status quo (Cornish et al., [7]) whilst constructing 'alternative or utopian social relations in the present either in parallel with or in the course of, adversarial social movement protest' (L. S. Yates, [41], p. 236). [Extracted from the article]

I am a passionate advocate for historical research. It provides insight, context, illuminates the dynamics of our discipline and should anchor everything we think, write, and profess in the present. Careful historical research can question, undermine, and revise the existing set of representations that underwire our subject. It may help us untangle why certain views of the subject, topic, period, or person remain in wide currency, explaining the power relations, politics, institution building and wider discursive and non-discursive factors that foreclose, enhance, or otherwise influence what we think, write, teach, and practice. We desperately need more research that challenges everything we take for granted and fail to subject to scrutiny. This paper reflects a call to action. [ABSTRACT FROM AUTHOR]

In this paper we acknowledge the politics of marketing pedagogy. Given recent neoliberal developments and the turn against critical perspectives in some quarters, it is proposed that those scholars taking a critical approach to their pedagogic labours might want to consider reframing them as fostering 'resistant curiosity'. We outline the parameters for a resistant (or critically curious) marketing pedagogy using the latest research from curiosity studies. Encouraging and scaffolding the development of resistant curiosity promises to facilitate reflexivity in lifelong learning and potentially opens the door to the social change that this world requires if it is to approach a basic level of intergenerational justice. [ABSTRACT FROM AUTHOR]

In this paper, we explore and extend the work of Daniel Pick. Pick articulates the ways in which the political and intellectual atmosphere shapes how we understand human thought. As a case in point, advertising and marketing have been influenced by theories, concepts and empirical materials that problematised the materialistic interpretation of mind. This is most overt in the debates relating to hypnotism and telepathy. To extend Pick's analyses, we engage with these areas, focusing initially on the issues of hypnotic and telepathic crime, subsequently outlining the activities of E. Virgil Neal. We maintain that it was politically problematic for marketing to enrobe itself in hypnotic verbiage and trace the relevant changes in the language used to frame marketing and advertising discourse. What Pick's writings and the narratives unravelled in this manuscript illuminate is the conceptualisation of the consumer as a porous being. [ABSTRACT FROM AUTHOR]

Sundaram and Jackson ([82], p. 4) emphasise how universities are organised around power relations which are "gendered, racialised and classed", and 'inequality in various forms (including harassment and violence) are characterised by a gender-unequal division of labour, distribution of power, and beliefs/discourses about gender difference that sustain this hierarchy'. Marketing groups have, of course, been actively involved in the production and promotion of many different codes and ethical frameworks (e.g., Tsalikis & Fritzsche, [90]), and the Committee on Advertising Practice, the Advertising Standards Authority, and the United Nations are all slowly working towards limiting the use of gender stereotypes in marketing communications (Varghese & Kumar, [91]). #MeToo and #TimesUp in marketing academia and practice Not only does marketing academia share comparable stories of injustices and inequalities to those found in other disciplines, it also plays a role in reinforcing and perpetuating stereotypes through its research (McDonagh & Prothero, [56]). The American Marketing Association (AMA) also has a statement on diversity, equity and inclusion, and has introduced a code of conduct for its members: 'The AMA does not tolerate sexual or personal harassment. Our poems, commentaries and competitive papers provide much food for thought on inequality and injustice within marketing academia and practice. [Extracted from the article]

"When you tire of marketing you tire of life" or why you should attend the Academy of Marketing conference Hosted in the beautiful Regent's Park by Regent's University London, and chaired by Professor John Egan, the UK Academy of Marketing conference that took place in 2019 seems like a lifetime ago. For those new to this research area or required to teach marketing communications, Santoso et al's manuscript provides a wonderfully clear overview of digital advertising, differentiating this from social media advertising in an accessible way. [Extracted from the article]

When worldviews or claims to knowledge become widely accepted and increasingly ossified, this demands the mobilization of critical reflection. It is to be expected that such claims have achieved the status of received wisdom because they serve the interests of some groups, skew power relations, and assist in reaffirming the geopolitical status quo. Attention must thus be devoted to the "geopolitics of marketing theory" and its ramifications. In making this case, we engage with the writings proffered by thinkers from the Global South, whose critique is interlaced with hope, and promises to help make the marketing discipline relevant to most people on this planet, that is, those whose voices have been trammelled and denied in the march of Euro- and Americanocentric modernity. [ABSTRACT FROM AUTHOR]

Compensatory consumption has been an increasingly researched yet widely debated area of consumer behaviour over the last 20 years. Extant research formulates the term as overwhelmingly negative, largely due to the simplistic and fragmented conceptualisations assumed in prior work. The purpose of the current paper is to present a comprehensive review of the umbrella term of compensatory consumption, incorporating a continuum of behaviours and accounting for the pre- and post-consumption periods including both positive and negative viewpoints. In addition, expanding upon the theory of need satisfaction, the current paper introduces a novel conceptual distinction between compensation and compromise. Finally, a proposed theoretical framework is presented that differentiates between compensatory and compromisory consumption based on the extent of consumer consciousness, rationality and rationalisation. Future research directions are offered. [ABSTRACT FROM AUTHOR]

An introduction is presented in which the editor discusses several reports published within issue on topics including need for a marketing view of competition; consumer research; and Resource-Advantage Theory.

This paper makes three intertwined arguments. Firstly, marketing is not simply an outgrowth of economics. Secondly, it is indebted to metaphysical, psychical and psychological research which provided the conditions of possibility for theorising marketplace interaction in our early history. Thirdly, marketing thinking has been and remains inflected by a position labelled 'practical idealism'. It is a contrast to the 'practical realism' which also subtends our discipline. Adopting a genealogical approach, we explicate the threads of practical idealism weaved across Prentice Mulford, Thomson J. Hudson and A.F. Sheldon's prominent works. Mulford provides the contours of the intellectual landscape. Hudson extends Mulford's assumption grounds. Sheldon combines the articulations of Mulford, Hudson and studies in psychical research, outlining the viability of hypnosis and telepathy in sales practice. To distance itself from hypnosis and associations of manipulation, 'suggestion' was the epistemological-political replacement promoted by marketing theorists. Discursive transmutation was achieved through epistemological deviation. Epistemological deviation is conceptualised as the dismissal of and disengagement from a theoretical or hypothetical account without the consideration of appropriate evidence. W.D. Scott's treatment of telepathy is an exemplar of epistemological deviation. It is a complete departure from the tenets of intellectual inquiry. What this means is that the promotion of psychology into marketing was accomplished – in part – by the abdication of critical reflection and not by its extension. [ABSTRACT FROM AUTHOR]

Adopting a commitment to the principle of heterogeneity, combined with a concern for subjugated and disqualified knowledge, we unravel the debates around telepathy and telementation in marketing theory and practice. We explicate the conditions of possibility for these deliberations, focusing on the Society for Psychical Research (SPR). A close reading of the scholarly outputs published by members of the SPR helps us unpack the theoretical assumptions underwriting telepathy via the concept of the subliminal self. This material forms the foundations for William Walker Atkinson's 'practical occultism'. We review Atkinson's work, making the case that telepathy was central to exerting personal influence. Our account thus diverges markedly from extant histories of influence. Attention is then turned to the jettisoning of telepathic linkages. Changes in discourse reflect 'epistemological deflation' in combination with 'counter-reversal'. Nonetheless, telepathic and telementative assumptions remain central to our understanding of sales and marketing communications. The same can be said of consumer research. Telepathy may also impact our future in a novel, 'synthetic' form. [ABSTRACT FROM AUTHOR]

In this commentary, I chart recent changes at the Journal of Marketing Management (JMM). These include the introduction of a senior editorial board, a revised main editorial board and a modified team of associate editors. The new deputy editor is welcomed. The exemplary performance of the JMM in scholarly league-tables is registered. From this, a case is made for the pluralisation of the concepts of relevance and impact. In doing so, the emergent literature on critical performativity is unpacked. I highlight a missed opportunity in this material, namely, the potential for academics to act as critical commentators on industry practice in the courtroom. Developing the ideas associated with critical performativity leads to the scrutiny of new concepts in marketing. One of importance is positive marketing. This regressive manoeuver is critiqued; as is macromarketing narcissism. Following Dunne et al., I make a plea for more responsible academic practice. Developing logically from these ideas, a number of new potential avenues for contributing to the JMM are sketched. These include special sections and research notes among others. [ABSTRACT FROM AUTHOR]

In this paper, we engage with the rising importance of journal ranking lists. We explore the pressure these place on marketing academics and the politics of knowledge production, stressing academic game-playing, careerism, and paradigmatic homogeneity. We appreciate that scholars are disciplined by these lists, their line managers, and reaffirm list power through their own patterns of self-management. Nonetheless, marketing academics should avoid making the naïve assumption that the appearance of a paper in a highly rated journal necessarily serves as a proxy for ‘quality’. Publication in a particular outlet does not transform the ultimate contribution being made in any substantive fashion. We provide an extensive critique of the function and impact of journal lists. However, it is also recognised that these are very important for members of the marketing community. As such, we explain our reasons for contesting the recent regrading of theJournal of Marketing Management(JMM) by a prominent journal list and underline the changes that have been made to theJournalsince the beginning of the current editorial term. Finally, the support of prominent scholars among our thought community for the policies being implemented is highlighted and we underscore the rigour of contributions to theJournal, the review process, the rising citations, downloads and truly global readership of theJMM. [ABSTRACT FROM PUBLISHER]

In order to understand the connection between development, marketing and transformative consumer research (TCR), with its attendant interest in promoting human well-being, this article begins by charting the links between US ‘exceptionalism’, ‘Manifest Destiny’ and modernisation theory, demonstrating the confluence of US perspectives and experiences in articulations and understandings of the contributions of marketing practice and consumer research to society. Our narrative subsequently engages with the rise of social marketing (1960s-) and finally TCR (2006-). We move beyond calls for an appreciation of paradigm plurality to encourage TCR scholars to adopt a multiple paradigmatic approach as part of a three-pronged strategy that encompasses an initial ‘provisional moral agnosticism’. As part of this stance, we argue that scholars should value the insights provided by multiple paradigms, turning each paradigmatic lens sequentially on to the issue of the relationship between marketing, development and consumer well-being. After having scrutinised these issues using multiple perspectives, scholars can then decide whether to pursue TCR-led activism. The final strategy that we identify is termed ‘critical intolerance’. [ABSTRACT FROM PUBLISHER]

This paper reviews 30 years of interdisciplinary scholarship that deals with marketing history or the history of marketing thought. We have ranged across the humanities and social sciences to review the very best scholarship that these domains have produced which speaks to issues likely to concern the readers of the Journal of Marketing Management (JMM). These domains include: the history of marketing management, history of market research, history of market segmentation, product management history, retailing and channels history, promotion history, advertising history, the history of marketing thought, and marketing and the management of subjectivity, among others. Given obvious page limitations we have nevertheless tried to appeal to the paradigmatic span of the readers of the JMM. With this in mind, we have critically reviewed material that will be of interest to managerially oriented academics, as well as those who subscribe to consumer culture theoretics and critical marketing studies. [ABSTRACT FROM PUBLISHER]

Vargo and Lusch (V&L) have claimed that there was a movement from a goods-dominant logic to service-dominant logic in marketing. We problematise this narrative via attention to multiple strands of service discourse from the late 19th to mid-20th century. Our focus begins with the promotion of service in the economics literature. A close reading of a publication important to V&L's account reveals the politics associated with the rise of service discourse. This is elided in their work. Our genealogy subsequently engages with the publications of A. F. Sheldon. His views are unpacked and links to the Rotary Club explicated. The evidence indicates that service discourse was relational in orientation and ethically driven, with the intertwined themes in Sheldon and Rotary's publications generalised into an emergent 'theory of society' that had applicability around the world. We term this discursive formation 'service capitalism'. This perspective was contested by a 'counter manoeuvre' labelled 'service socialism'. Service socialism differed fundamentally from Sheldon's axiology, Rotary's service capitalism or the midpoint view detailed by Edward Filene due to its focus on the deleterious impact of the profit motive, the significance of 'use value', the reorientation from ownership to access-based consumption and attention to human welfare and economic security. Service socialism, we conclude, generates insights that require engagement today. [ABSTRACT FROM AUTHOR]

An introduction is presented to articles published in this issue including articles on shopping by persons with disabilities, on consumer attitudes towards brand scandals and on employee motivation of sales personnel.

An introduction is presented to articles in this issue including an article on best practices for handling customer complaints, on the role of agglomeration for retail store tenants of shopping malls and an article on market orientation.

An introduction is presented for this issue which includes articles about international student recruitment, place marketing, and tourism.

An introduction is presented to articles published in this issue including an article on marketing theory by Sidney Levy, an article on the role of smell in consumer behavior when shopping and an article on the history of marketing science.

Our objective in this paper is to recall the linkages between marketing and management thought. At the turn of the twentieth century, the two disciplines were connected via the work of Frederick Taylor and Percival White. As conventionally represented, Taylor was the father of scientific management and, by extension, the management sciences more generally. He is also frequently associated with a focus on production efficiency. However, a close reading of Taylor reveals his appreciation of the connection between production and consumption and thus the importance of the ultimate consumer. Taylor's ideas and the work, published in the Bulletin of the Taylor Society, which provided an outlet for the scholarship of early marketing thinkers, provide the linchpin between the production ethos of Taylor and the emergence of ‘scientific marketing’ exemplified in the work of Percival White. The latter demonstrated the ideological credibility of his scientific marketing system via its association with science and attributes such as objectivity. Importantly, in his work we find the first clear articulation of the marketing concept. Unlike present-day debates, which frequently treat it as a synonym for shareholder value, the early articulations of the marketing concept were underwritten by an explicit ethical orientation that placed limits on corporate behaviour, ideas that were again brought to prominence courtesy of the consumerist movement of the 1960s and 1970s. [ABSTRACT FROM PUBLISHER]