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The article reports on the strategy of disc-jockey (DJ)-centered retailer I DJ Now to launch a two-night customer appreciation event entitled "Meet the DJs: A Night at I DJ Now" in Long Island, New York. The event featured high-profile DJs and showcased the talent of the dance club community. Robert Marsh, president of I DJ Now, anticipated that the event will expand its customer base as well as marketing sales.

The article focuses on the activities of casino hotels in Mississippi to dig deeper in marketing trenches. Casino hotels are offering live entertainment shows and more promotional events as strategies to attract more customers. Bill Seratt, president of the Mississippi Tourism Association, also observes increasing number of casino hotels that offer discounted hotel rooms and discount for early bookings, especially during weekdays.

The article focuses on the role of event marketing in the marketing mix aside from advertising. It notes the respondents participation in a study that represented management teams for marketing activities, communication, and sales strategies that identified several types of events including the mass and entertainment event, market event, and conferences. Moreover, the study shows that conferences and seminars played an important role in communication and is the most effective type of event.

Reports on the marketing strategies of television networks to attract new viewers in the U.S. in 2005. Sponsorship of two entertainment events by CBS; Views of George Schweitzer, CBS executive vice president for marketing and communications, on hosting a major event; Promotion of the television program "Desperate Housewives" by ABC.

The article focuses on the marketing of entertainment events. The tight economy and slack demand for sponsorships is giving problems to summer concert promoters, as marketers hesitate before inking deals. Marketers are being so careful with due diligence and strategy that opportunities sometimes slip away before they finish their research. But when marketers finally sign contracts, they are committed. Sponsorships of concerts in 2002 feature an unprecedented level of marketing tie-ins, making brands almost synonymous with the music or the artist's image.

The article reports on the concept of the summer festival season in 2009 as provided by Blink TV in Great Britain as part of its product promotion. According to the article, the company will be subsidising the cost of video screens by running an advertising before the artist appears on stage. Blink TV's chief executive officer Bill Lord stresses that various brands such as Unilever are using music event to deliver their product message to the audience.

The article presents news briefs related to the entertainment industry. The Center for Communication, a group of theatrical producers and publicists, is introducing new marketing strategies to promote entertainment events. The Comedy Festival at Caesars Palace and Zidlo.com are inviting entries for the Andy Kaufman Award. The producers of Gayfest NYC, have extended the deadline for submissions of plays and musicals to October 31, 2007.

The article discusses the marketing campaign and strategy surrounding NBC's broadcast of "Sunday Night Football." The article explains that NBC is looking to move beyond the football fan demographic and into a broader viewership, which is why the network is trying to frame the National Football League games as more of an entertainment event than just a sporting event.