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An Easily Implemented Framework for Forecasting Ticket Sales to Performing Arts Events.
- Source :
- Marketing Letters; Dec2003, Vol. 14 Issue 4, p307-320, 14p
- Publication Year :
- 2003
-
Abstract
- This paper presents an easily used framework for modeling ticket sales to performing arts and entertainment events. Unlike existing efforts in this area, our framework allows us to: (1) model demand for events that consist of more than a single performance; (2) account for the influence of promotional effort on ticket sales; and (3) account for "sellouts" of some performances. The framework is applied to ticket sales for a university theater company, where it predicts ticket sales well in both an estimation and holdout sample. We discuss how the framework has influenced the company's marketing decisions. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 09230645
- Volume :
- 14
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Marketing Letters
- Publication Type :
- Academic Journal
- Accession number :
- 12876797
- Full Text :
- https://doi.org/10.1023/B:MARK.0000012474.56171.e9