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Event marketing takes center stage.
- Source :
-
Communication World . Jan/Feb2010, Vol. 27 Issue 1, p40-41. 2p. - Publication Year :
- 2010
-
Abstract
- The article focuses on the role of event marketing in the marketing mix aside from advertising. It notes the respondents participation in a study that represented management teams for marketing activities, communication, and sales strategies that identified several types of events including the mass and entertainment event, market event, and conferences. Moreover, the study shows that conferences and seminars played an important role in communication and is the most effective type of event.
Details
- Language :
- English
- ISSN :
- 07447612
- Volume :
- 27
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Communication World
- Publication Type :
- Periodical
- Accession number :
- 47530044