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Reports that the Media Institute is leading a public relations campaign to boost the First Amendment, a ruling that promotes free speech in the United States. Theme of the public relations campaign; Total amount in funding secured by the organization to finance its public relations drive; List of financial backers of the free speech initiative.

The article reports on the success of the Illinois Insurance Marketplace (IIM) in promoting the Patient Protection and Affordable Care Act (PPACA) to state residents in spite of widespread political opposition, which was reflected in the high PPACA enrollment for 2014. Topics covered include the role of the "Get Covered Illinois" campaign in the IIM's success, the hurdles to promoting PPACA, and the suggestions on how to promote healthcare through marketing.

The article discusses the response of drug marketer Sanofi-Aventis to mass media's tales of consumers driving and binge eating while still asleep and under the influence of Ambien, a drug for the treatment of insomnia. Despite damning reports in media the company hasn't changed its advertising and has issued only curt statements addressing the reports that Ambien is showing up as a factor in drivers who take the medication and have no memory of getting behind the wheel, and that it's the cause of a rare disorder known as sleep-eating.

Focuses on the importance of U.S. media companies to the history of the Advertising Council between 1941 and 1991. Estimated value of media exposure; Success in proving the value of public service advertising; Efforts by the council to tighten its relation with media companies.

Comments on the role of mass media in projecting the image of British Prime Minister John Major. View by the author on how a woman prime minister is supposed to be played; Technology of diplomacy; Characteristics of Major.

This article focuses on the significance of a video game's integrated content in creating a media event. There is a requirement to build awareness of a new game, but there is virtually nothing that can be used to illustrate the point. Integrated content refers to something that works just as effectively on both the marketing and public relation sides of the business. Gamers, possibly more than any other kind of entertainment consumer, are on the edge of media consumption.

The article focuses on a report by private equity firm Veronis Suhler Stevenson which revealed that communications spending will increase in 2006, driven by double-digit growth in online and mobile services provided by traditional media companies plus the expansion of branded entertainment, custom publishing and public relations. Spending on Internet and mobile advertising, marketing and paid content through traditional media companies is expected to reach $25.5 billion by the end of 2006.

Highlights the diminishing significance of gossips on the media industry. Oversupply of gossip columns and articles that led to the saturation of the market; Lack of potency of gossips to impact its target due to the changing trends in public relations; Decreasing appeal of gossips as reflected in the popularity of magazines that features willingly disclosed secrets and facts.

The article comments on the implications of the death of public relations executive, John Scanlon on the advertising and mass media industry in the United States. Experts say that competitors consider Scanlon to be the godfather of litigation in public relations citing his contributions for bridging the gap between political consulting and commercial public relations.

This article deals with the 1996 audit report of the Advertising Council which revealed that support is up for the Council's public service announcements (PSA). The Council reported that it benefited from $928 million in donated media time in 1996. However, while reporting increases in time provided in radio, the Web, newspapers, business press and local TV, the group said that it lost share for outdoor and network TV. This lost has prompted Alex Kroll, chairman of Ad Council, to urge the TV networks to devote one minute of time a night to PSA. And the U.S. Federal Communications Commission is mandating the Council's plea.

Several letters to the editor are presented in response to articles published in the previous issues including "Lets Keep the Record Straight" in the May 22, 1995 issue, "The End of Innocence" in the April 24, 1995 issue, and "Chrysler Hit With More PR Woes" in the March 27, 1995 issue.

Presents news relating to the media and advertising in Detroit, Michigan. Sale of Sengstacke Enterprises Incorporated; Names of newspapers owned by Sengstacke; Names of possible buyers; CBS' renewal of its lease for its space in Detroit; Honors won by Bozell Worldwide Advertising;p Listing of various persons and organization retained to handle public relations for various companies.