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Did you hear? Gossip's just like any other commodity.
- Source :
-
Advertising Age . 8/2/2004, Vol. 75 Issue 31, p12-12. 1/2p. 1 Color Photograph. - Publication Year :
- 2004
-
Abstract
- Highlights the diminishing significance of gossips on the media industry. Oversupply of gossip columns and articles that led to the saturation of the market; Lack of potency of gossips to impact its target due to the changing trends in public relations; Decreasing appeal of gossips as reflected in the popularity of magazines that features willingly disclosed secrets and facts.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 75
- Issue :
- 31
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 14044338