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Media's role is critical to Council story.
- Source :
-
Advertising Age . 11/11/1991, Vol. 62 Issue 48, pA-12-A-14. 2p. - Publication Year :
- 1991
-
Abstract
- Focuses on the importance of U.S. media companies to the history of the Advertising Council between 1941 and 1991. Estimated value of media exposure; Success in proving the value of public service advertising; Efforts by the council to tighten its relation with media companies.
- Subjects :
- *ADVERTISING
*MASS media
*PUBLIC service advertising
*PUBLIC relations
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 62
- Issue :
- 48
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 10415687