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Interior design to lead focus in Homebase and B&Q's strategy as sales continue to fall in DIY market By Rosie Baker Market leaders Homebase and B&Q are shifting their focus [...]

retailWise up to the era of personal relationships with customers, top retailers tell IGD Convention delegates. By Rosie Baker Some of the biggest names in UK retail have warned the [...]

automotiveCar maker set to replicate longer pre-launch campaigns for future models. By Rosie Baker Ford is to extend the lengthof pre-launch marketing activityfor future models after hailing the success of [...]

Supermarkets must avoid becoming dependent on vouchers, coupons and price promotions to boost performance, as this is not a sustainable solution say industry experts. By Rosie Baker Supermarkets and brands [...]

Supermarket extends deal and unveils legacy initiative after London 2012. By Rosie Baker Sainsbury's CEO Justin King says the supermarket is already seeing a 'payback' from its sponsorship of the [...]

FRSB's 'How's my fundraising?' to trigger dialogue between public and charities. By Rosie Baker The Fundraising Standards Board (FRSB) hopes to improve the image of street fundraisers, so called chuggers, [...]

Supermarket to follow Sainsbury's and base promotions on 'relevant and useful' vouchering system. By Rosie Baker Morrisons is to push promotional activity on targeted coupons based on shoppers' purchases following [...]

Brands are turning to social media to align the traditional loyalty model with growing consumer demand for personal relevance, intimacy and immediacy. By Rosie Baker The current loyalty model is [...]

retailRetailer aims to reverse sales trend with scheme that combines rewards, e-commerce and interactive features. By Rosie Baker HMV is ditching its Pure HMV loyalty programme as part of the [...]

SPONSORSHIP By Rosie Baker Costa is to capitalise on the popularity of British Cycling by sponsoring Team GB Gold medalist Ed Clancy's team to push its Express brand. Costa is [...]

By Rosie Baker Play.com, the online entertainment retailer, claims that its Facebook fans are worth 24 per cent more in direct sales than non-fans. The business, which is owned by [...]

RETAILStores with digital kiosks, touchscreens and iPads will integrate ecommerce business and widen customer choice. By Rosie Baker Marks & Spencer is increasing its use of in-store technology as part [...]

Byline: Fresh approach to marketing aims to create a brand personality that is 'smart, brave, engaging and optimistic'. By Rosie Baker Cancer Research UK is overhauling its marketing strategy in [...]

RETAILWieden + Kennedy aiming to take Tesco back to being a brand that people 'love'. By Rosie Baker Tesco's future advertising will aim to return the supermarket to a brand [...]

retailSpeakers at Iris Worldwide's Retail Retold event this week had four messages. By Rosie Baker Retail marketers have been told to 'rewrite the rule book' and look for ways to [...]

MARKETING STRATEGYSenior marketers from global brands identify how technology can play a role in the creative and marketing world. By Rosie Baker The changing role that technology can play in [...]

digital platformsOnline platforms put Nike, Microsoft and Heineken at centre of conversations. By Rosie Baker A brand's most powerful asset is a platform that makes people want to connect with [...]

FMCGLynx owner 'road tests' multidisciplinary, international teams on its big brands. By Rosie Baker Unilever is trialing a cross-disciplinary approach to branding that will see marketers work with counterparts from [...]

advertisingInitiative from all-party MP group and youth charity will start in the autumn. By Rosie Baker Brands that demonstrate social responsibility by promoting positive body images will be able to [...]

RETAILSupermarket takes on Apple iTunes by making 2.3 million music tracks available on its retail website. By Rosie Baker Sainsbury's is aiming to secure a share of the already crowded [...]

FOOD AND DRINKFast-food chain claims Fruitizz 'delivers nutritional benefits and an exciting taste' ahead of full UK launch. By Rosie Baker McDonald's is stepping up its efforts to dispel perceptions [...]

fmcgTassimo team-up likely to be first of several extensions to take Costa beyond cafés. By Rosie Baker Costa is to use its new 'at home' coffee products, which will be [...]

sustainabilityFMCG giant plans first corporate brand drive to explain its sustainability efforts and encourage public to go greener. By Rosie Baker Unilever is to launch its first corporate brand campaign [...]

Peugeot, Citroën and Honda are among the motoring brands hoping to use crowdsourcing insight about vehicle design to develop long-term relationships with fans. By Rosie Baker A growing number of [...]

retailChain to create closer ties between divisions after clothing sales fall due to lack of stock and low selling exploitation. By Rosie Baker Marks & Spencer aims to improve co-ordination [...]

BRAND EXTENSIONS By Rosie Baker Costa is preparing to launch an 'At Home' product range that will extend its brand beyond its coffee houses and vending machines into supermarkets and [...]

By Rosie Baker Nectar is readying a raft of digital initiatives in a bid to increase its appeal to younger consumers. The loyalty programme has a core family audience because [...]

CSR By Rosie Baker Brands must work together to develop a campaign that promotes positive perceptions of youth to avoid a repeat of last summer's riots, according to a report [...]

SUMMER CAMPAIGNSJumping on the 'brand Britain' bandwagon risks damaging reputation. By Rosie Baker Brands have been warned that jumping on the 'brand Britain' bandwagon to exploit the patriotism that will [...]

RETAILDIY chain launches new TV campaign in bid to forge emotional connection with wider range of customers. By Rosie Baker B&Q is moving away from advertising that focuses on the [...]

STRATEGYMarketers blame a focus on sales figures at the expense of innovation for a lack of trust in them. By Laura Snoad and Rosie Baker Marketers from across the business [...]

BUSINESS STRATEGYMarketing director to develop group strategy with the customer at its heart. By Rosie Baker The Co-operative Group has vowed to take a more 'purposeful and energetic' approach to [...]

video-on-demandContent service has 'unique pause-and-play' function to transfer viewing across devices. By Rosie Baker Dixons is moving into the increasingly competitive video-on-demand market with the launch of Knowhow Movies, a [...]

SOCIAL MEDIAIndustry probe reveals that most marketers doubt the effectiveness of the campaigns they run on social networks. By Rosie BakerMost marketers still do not see social media as a [...]

By Rosie BakerFurniture retailer DFS has poached the BBC's marketing director Helen Normoyle as its first chief marketing officer, as it looks to improve perceptions of the brand.Normoyle will be [...]

A variety of good causes have updated their image in a bid to appeal to a younger audience and plug the financial gap caused by government cuts to statutory funding. [...]

RETAILTroubled high street giant brings together insight and ecommerce as part of marketing strategy overhaul. By Rosie Baker HMV is planning to introduce a raft of digital marketing and service [...]

social commerceReckitt Benckiser starts social commerce trials with new Cillit Bang variant. By Rosie Baker Reckitt Benckiser (RB) is to sell a new Cillit Bang variant exclusively through Facebook, the [...]

Study of chief marketing officers reveals skills needed to become business leaders. By Rosie Baker Chief marketing officers from leading global brands say the key to extending marketing's influence in [...]

Now that Christmas is no more than a tiny dot in the distant past, all that remains is for supermarkets to count the beans and weigh up their performance. For [...]

By Rosie Baker Reebok is preparing to launch a global brand strategy to position itself as the world's primary fitness brand backed by a campaign featuring Formula 1 star Lewis [...]

FMCGDairy brand to portray dads as the 'heroes' who bring in the mid-week milk. By Rosie Baker Cravendale is looking to grow its customer base by targeting dads and shopping [...]

AUTOMOTIVECar marketers who have bucked the downward trend say a coherent strategy and clear positioning are crucial. By Rosie Baker Automotive marketers need to focus on producing consistent brand strategies [...]

By Rosie Baker Asos is mulling an overhaul of its marketing structure following the departure of global marketing director Clare Dobbie after almost two years in the role. The online [...]

loyaltyRetailer will mine customer data to upgrade generic till coupons in attempt to help customers feel more valued. By Rosie Baker Boots is to introduce personalised coupons at tills for [...]

Price cutting initiative attracts an additional 346,000 customers, but takings fall. By Rosie Baker Tesco's decision to focus its marketing on price cuts appears to be paying off following a [...]

charityBrands from Apple to Dr Dre and Gap launch (RED) goods in support of the charity. By Rosie Baker Global brands such as Apple, Nike, Converse and Gap have lent [...]

retail By Suzanne Bearne and Rosie Baker Retail brands are exploring a range of mobile payment options to satisfy the growing consumer appetite for handset payments, as frustration grows over [...]

CHARITIESReward scheme website offers consumers rewards for donating to good causes. By Rosie Baker A 'social currency' website has launched that offers consumers rewards for donating to charity - a [...]

retailShops launch discount deals as Deloitte predicts 'flat' sales as best case scenario. By Rosie Baker Retailers are turning to heavy discounting to buoy sales in the run-up to Christmas [...]