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Brands using technology to make a social connection

Authors :
Baker, Rosie
Source :
Marketing Week. June 28, 2012, 9
Publication Year :
2012

Abstract

digital platformsOnline platforms put Nike, Microsoft and Heineken at centre of conversations. By Rosie Baker A brand's most powerful asset is a platform that makes people want to connect with [...]

Subjects

Subjects :
Computer software industry -- Marketing -- Contracts
Marketing industry -- Contracts
Company marketing practices
Contract agreement
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
01419285
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.294677891

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