Back to Search Start Over

Retail brands exploring payments via mobile

Authors :
Bearne, Suzanne
Baker, Rosie
Source :
Marketing Week. December 1, 2011, 5
Publication Year :
2011

Abstract

retail By Suzanne Bearne and Rosie Baker Retail brands are exploring a range of mobile payment options to satisfy the growing consumer appetite for handset payments, as frustration grows over [...]

Subjects

Subjects :
Debenhams PLC -- Customer relations -- Marketing
Department stores -- Customer relations -- Marketing
Brand name products
Company marketing practices
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
01419285
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.273710513

Tools

Authors Abstract Subjects Details