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Costa's new 'at home' range to stir up further extensions

Authors :
Baker, Rosie
Source :
Marketing Week. April 26, 2012, 8
Publication Year :
2012

Abstract

fmcgTassimo team-up likely to be first of several extensions to take Costa beyond cafés. By Rosie Baker Costa is to use its new 'at home' coffee products, which will be [...]

Subjects

Subjects :
Costa Coffee -- Planning -- Product introduction -- Marketing
Restaurants -- Planning -- Product introduction -- Marketing
Company marketing practices
Company business planning
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
01419285
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.287783283

Tools

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