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The article presents several strategies for Canadian newspapers to be adopted in 2011 to make the news business more relevant to audiences and marketers. It suggests developing iPad software applications; using Daylife Inc., a service that allows editors to source news content from around the world and arrange it into attractive digital packages; and tracking the media consumption habits of readers.

Presents a brief profile and history of the Canadian daily newspaper 'The Evening Star' which was later renamed twice and is now known as 'The Toronto Star.' Establishment of the newspaper in 1892; First change of name under editor Joseph E. Atkinson; Introduction of color in the paper; Developments in the paper in the later parts of the 20th century.

The article focuses on the condition of newspaper industry in Canada in the midst of global economic recession. According to the article, the said industry remained resilient despite the impact of crisis and cites that newspapers are still in demand among the traditional media. Furthermore, a certain analyst revealed that journalists are considered as an asset for he production of these valuable reading materials.

The article chronicles the growth of the newspaper industry in Canada. It cites the publication of the first Canadian newspaper, the Halifax Gazette, in 1752. It mentions the increase in Canadian newspaper circulation from 1900 to the present time. It also identifies some factors that affected newspaper circulation in the country, such as the advent of free papers and the Internet.

The article discusses the efforts made by daily newspapers in Canada to lure readers and advertisers by thinking more like a community paper. To ensure potential readers and advertisers were aware of the change, The Star--one of 21 Ontario dailies owned by the Markham, Ontario-based Osprey Media Group Inc.--launched an advertising campaign of its own. Developed by TIC Advertising in Sudbury, Ontario, the campaign involved radio, television, newspaper and out-of-home using the tag line "Tour News Today."

The article focuses on the efforts of alternative weekly publishers in increasing business revenues in Canada. The plan to shutdown the 27-year-old alternative weekly newspaper "Montreal Mirror" is outlined. Other alternative weekly publications are highlighted which include "The Hour," "Winnipeg Free Press" and "Uptown."

The Canadian Community Newspapers Association is telling media buyers and advertisers that its more than 700 properties are the place to be following the results of a national readership study by its research arm. The inaugural study by the Canadian Community Newspaper Database Corporation (ComBase) found that 69% of Canadians read community newspapers. The ComBase survey found that readership of community newspapers exceeded that of dailies in every province except Ontario and Quebec. British Columbia had the highest community newspaper readership.

Long known as the Chronically Horrid, Canada's largest independent daily has undergone a dramatic transformation with new presses and a dynamic new marketing campaign. On Monday, March 1, readers of Canada's largest independent daily newspaper, Halifax's The Chronicle-Herald, could, for the first time, reach with confidence for the sports section. In an article he wrote for Media Magazine in 1999, Michael Cobden, a journalism professor at the University of King's College in Halifax, suggested that the problems inherent in using the paper's 1943-'44 Hoe and 1962-'63 Crabtree presses dated back to the '80s.

Reports on developments concerning mass media in Canada as of November 13, 2000. Survey results suggesting the declining readership of newspapers in Quebec Province; Communications Voir's acquisition of the magazine 'Zone Outaouais'; Business-to-business Web site launched by Cineplex Odeon Corp. of Toronto.

Reports on Canada-based newspapers' improvement of online advertising services. Competition between Internet and newspaper advertisers; Effect of electronic commerce on newspaper advertising; Newspapers' development of Web sites.

Reports on three Southam Inc. newspapers that are renewing their image to boost its marketing and advertising status in Canada. Editorial and design improvements of the Ottawa `Citizen'; Montreal `Gazette's' relaunch of a new image; Changes for the `Sun' in Vancouver.

Reports on the `NADbank '95' study suggesting that readership of `Le Journal de Montreal' declines on weekdays. Comments of Robert Daoust, research director of `Le Journal.'

The article reports on the popularity and effectiveness of campus newspapers in Canada. It is informed that campus newspapers are effectively utilized by various advertisers because they are written by students for students. The author comments on the "Campus Life Magazine," a quarterly magazine launched by two students at York University's Schulich School of Business.

Several appendixes are presented that show people's trend of reading daily newspapers in Canada by offering various data including, daily newspaper circulation and cost, and details of the market size of various publications such as "Toronto: Star," "London: Free Press," and "Red Deer: Advocate."

The article chronicles the events related to the newspaper industry in Canada. In 1936, George McCullaugh purchases "The Globe" and merges it with "The Marl" and "Empire," creating a new entity called "The Globe" and "Mail." The use of colour advertising is increasing rapidly during the 1950s. In 1940, travel marketers in Quebec launched a campaign in 100 newspapers touting the benefits of a French-Canadian vacation.

The article discusses issues concerning the newspaper industry in Canada. Canwest Publishing aims to leverage the goodwill and brand power of its stable of venerable newspaper properties as it migrates content to digital formats. Newspapers in the country have done a better job adapting to the digital revolution than their U.S. counterparts. Part of that is due to the fact that readership measurement is tied less to the physical print product there than in the U.S.

The article reports on how an attempt to silence anti-business newspapers caused a scandal in the early 1920s. During that time, Conservative businesses bought space in Conservative newspapers and all was right. Modern businesses, however, hired advertising agencies, which ignored a paper's politics and looked only at circulation figures. Gilbert M. Murray, formerly general manager of the Canadian Manufacturers Association, took action. He formed his own agency and its counsel was strictly political.

Reports developments related to newspapers in Canada as of August 2002. Switch in the delivery of The Record newspaper; Need of the readers for a local morning paper; Decline in the advertising revenues of newspapers.

Focuses on the extent of the redesign undertaken by the 'Toronto Sun' newspaper in Ontario. Aim of accommodating six additional news pages and reducing advertising clutter; Implications for the newspaper's regular advertisers; Benefits for readers.

Discusses the demand for community news online in the town of Abbotsford in British Columbia. Rise in the number of community newspapers releasing Internet-based versions; Viability of the online newspapers as an advertising medium; Content of the online versions.

Reports on the attempts of daily newspapers in Toronto, Ontario to increase their readership in autumn 2002 by running various promotions of motion pictures made in Los Angeles, California-based Hollywood. Various daily newspapers published in Toronto; Motion picture whose posters were published by the newspaper 'National Post'; Newspaper which published posters of the motion picture 'The Lord of the Rings: The Two Towers.'

The article offers information on new media company of Canada Postmedia Network Inc. which has been led by chief executive officer (CEO) of the newspaper the National Post, Paul Godfrey. It mentions that the company offers 26 community papers and 11 major daily newspapers including the National Post, Vancouver Sun, and Calgary Herald. It also informs about digital-first approach which is a mission of Godfrey for the newspaper business.

This article discusses the study "How Readers Read" conducted by Newspaper Audience Databank in Canada in 2007. The study provides an insight into just how the Internet is transforming daily newspaper readership in the country. It shows that 15 percent of the nationwide weekly readers of "The Globe and the Mail" read the paper exclusively online.

Focuses on the performance of the newspaper business of the Asper family in Canada. Financial issues of the National Post; Termination of the publisher Russell Mills from The Ottawa Citizen newspaper; Impact of corporate feud on the advertisers.

Reports developments in the newspaper industry in Canada as of August 2001. Conversion of microfilms of past issues into digital format by Cold North Wind; Deal of Toronto Business Journal with Toronto Board of Trade; Selection of Fred Kuntz as publisher for Kitchener-Waterloo Record.

The article focuses on the decision of Canadian daily newspapers to cater to the needs of the minorities. The author explains that daily newspapers want to attract 13.4 minority population of the country who depict growing interest in their local and national daily newspapers. Additionally, daily newspapers reveal that they are banking on even broader ethnic reach as they improve on and boost relevant editorial content for various target markets.

Reports that Toronto, Ontario's largest circulation daily 'Toronto Star,' will celebrate its 110th anniversary by printing one million copies of its completely redesigned newspaper. Features of the enhanced paper; Advertisement campaign from Enterprise Creative Selling, accompanying the redesign; Anniversary celebrations of the daily.

Accounts on the giveaway newspapers in Montreal, Quebec. Details on the Metro newspaper; Interest of people on newspapers; Concern of Quebecor over the sales of Le Journal de Montreal tabloid.

Several appendixes are presented that show people's trend of reading community newspapers in Canada.

The article focuses on the decision of Canadian daily newspapers to cater to women. The author claims that one reason for this is the growing women population in the country, which reaches 51 percent in 2007. Additionally, advertisers recognize the significant role of women in purchase decisions in households. According to NADbank data, "The Journal Pioneer" is one of the local newspapers in the country that has a powerful female readership. INSET: Boomer Women: An Overlooked Demographic?.

The article discusses the decision of daily newspapers, media buyers and advertisers to collaborate to create efficient and stand-out advertising campaigns in the U.S. Several media buyers observe that innovation and collaborations are the key aspects of daily newspaper advertising creative. Sunni Boot, president and chief executive officer (CEO) of ZenithOptimedia Canada Inc., explains that newspapers have become more flexible and advertiser-friendly.

The article focuses on the interest of readers in local newspapers in Canada. The author cites the popularity of the web site of "The Journal Pioneer" with an average 600,000 impressions a month. The author explains that the local newspapers are the cornerstone of many daily newspapers in the country. According to data from NADbank Inc., the top markets by reach tend to be communities where the local newspaper is the only source of information.

DaimlerChrysler's Jeep unveiled what one of its creators calls “a different kind of ad” in the May 28 edition of the 'National Post.' Carey Lewis, managing director of Pentamark Canada's media division-Pentamark is a unit of BBDO Worldwide that handles advertising, marketing, media planning and buying for DaimlerChrysler-says the concept was shopped around to several major newspapers, including the Toronto Star, the Globe and Mail and the National Post. Only the latter was willing to accommodate the idea, albeit with some modifications to the original proposal-which called for smaller sketches representing the three Jeep vehicles to be scattered throughout the news page.

Editorial. Focuses on the achievements of the newspaper 'National Post.' Readership of the newspaper as of September 2002; Benefits to advertisers because of the success of the newspaper; Relative status of the newspaper against other Canadian newspapers.

Focuses on the advertising campaign of the Times Colonist daily newspaper in Victoria, British Columbia. Role of Copeland Communications on the campaign; Impact of the campaign on the readers; Idea of the advertising campaign.

Editorial. Comments on the decision of newspaper publisher Conrad Black to sell his company's remaining 50% stake in the 'National Post' to the Asper family. Bid of Black to launch a second national newspaper in Canada; History of the 'National Post'; Financial performance of the 'Post.'

Reports developments related to newspapers in Canada as of April 2001. Details the unveiling of a television, newspaper and transit campaign of the Victoria Times Colonist; Promotion of the National Post's 'Reel Deal' campaign; Agreement between CityXpress.com and Metroland's York Region Newspaper Group.

Several appendixes are presented that show people's interest in newspaper reading in Canada.

The article focuses on the move of Canadian newspapers to use the Internet to connect to their readers and at the same time build their brands. According to Sunni Boot, president and chief executive officer (CEO) of ZenithOptimedia Canada, the transition to the Internet is in preparation for the possibility of printed newspaper readers to shift to online. Boot also explains that online represents a huge opportunity for establishment daily newspaper brands.

Reports the launching of the advertising campaigns of newspaper 'Times Colonist' in Victoria, British Columbia. Features of the campaign; Theme of the campaigns; Creation of the campaign by Copeland Communications.

Reports the launching of a television advertising campaign by Toronto Star newspaper in Toronto, Ontario. Theme of the campaign; Creation of the commercial by Enterprise Creative Selling; Schedule of the airing.

Presents information pertaining to newspapers issues in Canada. Information on the newsprint tabloid, `Gaining This Week'; Circulation data of `Toronto Star' paper; Name change of CoreMedia Group; Acquisition of the Ontario Media Book.

Reports on the drop in price of Toronto Sun's weekend papers as a result of falling newsprint prices in Canada.

Focuses on the campaign by Bill Peterson of the Canadian newspaper `Whig-Standard' that allows people to take part in a radio call-in program to say why they do not like his papers. Who creates phase two of campaign; Comments from Peterson.

Reports on a page-shrinking trend among Canadian newspapers. Page size shrinkage to avoid advertising rate hike caused by high newsprint prices; Switch to 12 1/2-inch page width; Standardization of page sizes for advertisers.

Reports on the plans of Montreal, Quebec's La Presse and other Probec papers to boycott the launching of NADbank data for Quebec. Disagreement with the Newspaper Marketing Bureau over the 1994 survey results; Source of controversy over the NADbank data; Higher readership for Journal de Montreal.

Reports on the introduction of the `Free Press' newspaper in Saskatoon and Regina, Saskatchewan, as part of a strategy to create competition with the dominant papers of Hollinger Inc. publishing firm. Shift of the `Free Press' from twice-weekly publication to single weekend publication; Stiff competition from `Star Phoenix' in Saskatoon and `Leader Post' in Regina; Mix of big and small advertisers for the `Free Press.'

The newspaper 'The Toronto Star,' hopes to attract lifers to its pages through the youthful tabloid Brand New Planet in Canada. Brand New Planet's stories reflect the youthful exuberance of its writers. They are liberally sprinkled with kid-friendly lingo. Written primarily by youngsters for youngsters, Brand New Planet was in development for about two years before debuting in weekly editions of the country's largest daily newspaper in early 2003.

The article discusses various reports published within the issue, including one by Matt Semansky on strategies to be adopted by newspaper companies in 2011 to make news business relevant to readers and marketers, and one by Kevin Newman on the future of Canadian newspaper industry.

The article presents the author's views regarding the misinterpretation related to milk moustache campaign. Recently two Canadian newspapers ran a major, spoon-fed wire article promoting the celebration of the U.S. "Got Milk?" moustache campaign's 200th advertisement. No mention of course that it is the 30th anniversary of the Canadian milk "Wear a Moustache" campaign. If you think the advertisement is part of the U.S. campaign then guess again. Of course many things happen by accident, but not this one. Milk is a commodity and all work is shared internationally by dairy bureaus and their agencies.